Events

EVENT RADAR: TRADE SHOWS & CONFERENCES

Intertextile Shanghai Spring debuts pet fashion area
2026-03-02T16:20:00+00:00By SGI Europe Editorial Team
A new dedicated zone at Asia’s biggest apparel textile fair signals how seriously the industry is taking China’s booming market for pet fashion.
Texworld Apparel Sourcing Paris 2026: Event guide
2026-01-26T07:27:00+00:00By SGI Europe Editorial Team
With 1,100 exhibitors and expanded activewear focus, the 2-4 February show addresses supply chain shifts and near-sourcing demand.
Q1 2026 Event Radar: trade shows and conferences
2026-01-04T10:42:00+00:00By SGI Europe Editorial Team
January through March 2026 delivers the sporting goods industry’s densest concentration of strategic gatherings – from retail tech to fabric innovation.

TRADE SHOWS

Germany’s golf fair Rheingolf draws 10,000 visitors

2026-03-11T07:06:00+00:00By SGI Europe Editorial Team

Germany’s consumer golf fair drew 10,000 visitors to Düsseldorf and added a wellness section, reflecting golf’s growing lifestyle positioning.

Intertextile Shanghai Spring debuts pet fashion area

2026-03-02T16:20:00+00:00By SGI Europe Editorial Team

A new dedicated zone at Asia’s biggest apparel textile fair signals how seriously the industry is taking China’s booming market for pet fashion.

PGA Show hits 16-year attendance high

2026-02-04T15:11:00+00:00By SGI Europe Editorial Team

The 73rd edition welcomed professionals from 90 countries, with 1,195 brands showcasing innovations across 1.1m square feet of exhibition space.

EuroShop 2026, Feb. 22–26: Event guide

2026-02-02T07:15:00+00:00By SGI Europe Editorial Team

RFID tracking, unified commerce, and immersive fitness concepts take center stage at this year’s retail technology fair.

Texworld Apparel Sourcing Paris 2026: Event guide

2026-01-26T07:27:00+00:00By SGI Europe Editorial Team

With 1,100 exhibitors and expanded activewear focus, the 2-4 February show addresses supply chain shifts and near-sourcing demand.

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WEBINARS

Watch now: Engaging consumers through physical activity narratives
2026-01-26T15:03:00+00:00By SGI Europe Editorial Team
Nike and ASICS share exclusive insights into engaging consumers through physical activity marketing and communication campaigns.
Watch now: The New Luxury in China’s $40B Sports Market
2026-01-26T12:27:00+00:00By SGI Europe Editorial Team
Watch SGI Europe & Hot Pot to analyze FY2025 e-commerce data and the shift toward high-performance gear in China’s $40B sports market.
Watch now: 5 major trends in China’s lifestyle landscape
2025-12-09T09:24:00+00:00By SGI Europe Editorial Team
Chinese consumers are spending more on premium sportswear and outdoorwear. Watch our Expert Talk to learn what this means for international brands.

Explore SGIE webinars

Sporting events

How major sporting competitions translate into commercial opportunity—tracking sponsorship strategies, brand activations, and the business implications of cultural moments.

Sporting events

NHL commits to multi-year Germany expansion

2026-03-18T12:44:00+00:00By SGI Europe Editorial Team

North American ice hockey’s top league commits to staging regular-season games in Germany for at least three consecutive years, starting Dec. 2026.

Saucony continues its campaign of invitation-only footraces

2026-03-12T16:10:00+00:00By Pedro Rodríguez

The invitation-only relay format, now staged in five cities, anchors Saucony’s record marketing investment as FY 2025 sales topped $533m.

Rafa Nadal Academy takes padel tour to US

2026-03-12T10:42:00+00:00By SGI Europe Editorial Team

Four events in Miami, Austin and New York City mark the circuit’s first transatlantic expansion, backed by court-booking platform Playtomic.

CrossFit gets its HYROX with $15m Xenom launch

2026-03-09T16:52:00+00:00By SGI Europe Editorial Team

The $15m-backed series applies HYROX’s fixed-format, global-circuit model to CrossFit, opening in Texas in June 2026 with 11 events planned for Season 1.