Industry events, trade shows, and sporting moments that drive business strategy,
partnerships, and market opportunity in the global sporting goods sector.
FEATURE SERIES
Podiums and Products: how sporting goods brands compete at the Winter Games
With 1,100 exhibitors and expanded activewear focus, the 2-4 February show addresses supply chain shifts and near-sourcing demand.
January through March 2026 delivers the sporting goods industry’s densest concentration of strategic gatherings – from retail tech to fabric innovation.
With 1,100 exhibitors and expanded activewear focus, the 2-4 February show addresses supply chain shifts and near-sourcing demand.
TaiSPO 2026 debuts Motion Vision startup zone as global fitness equipment market heads toward $17bn. Event runs March 25–28 in Taipei.
Olympic champion and IIC CEO join C-suite conference as Raccoon Media Group and Messe München commit €3 million to reimagine trade show format.
On 12–13 January 2026, brands, retailers and rental operators converge on Carezza for Europe’s earliest alpine ski equipment test of the season.
Saltex 2025 drew 7,463 visitors to Birmingham, with over half seeking new machinery and tech. The Learning Live program attracted more than 1,000 attendees.
ISPO Awards 2025 winners include standout products in bike, fitness, yoga, health, athleisure, and lifestyle categories, revealed at ISPO Munich.
ISPO Munich 2025 introduces streamlined programming to address retail sector pressures, featuring dedicated tracks for buyers, creators and sustainability innovation ahead of the event’s move to Amsterdam in 2026.
With ISPO Munich only weeks away, Exhibition Director Lena Haushofer explains how preparations are progressing and what visitors should not miss.
AI is reshaping how Americans engage with winter sports, with 44% planning snowboarding bookings inspired by the Olympics, Visa study shows.
From Moncler’s return to Lululemon’s accessible design and less restrictive Olympic branding rules, the Winter Games showcase a new era of Olympic branding and team apparel.
US Ski & Snowboard reveals nostalgic competition and podium looks designed by Kappa, marking the Italian brand’s debut as official supplier.
The extended partnership with DCT Abu Dhabi will also boost youth development and fan programs in the UAE capital and nearby areas.
The governing body unveils record-breaking prize money for the inaugural Women’s Champions Cup.
Qatar is negotiating with Fifa to stage the first Women’s Club World Cup in January 2028, according to The Guardian.
FC Barcelona enters the Valorant Game Changers circuit, launching its first all-female esports team to promote gender equality in gaming.
The Ironman Group has confirmed that Doha will host Qatar’s first Ironman-branded event in early 2027, following the success of races across the Gulf.
PTO, World Triathlon and FETRI announce multi-year partnership bringing T100 Triathlon to Pamplona on 23-24 May 2026, Spain’s third T100 race host.
Ironman has announced the Ironman 70.3 Hengqin triathlon will debut on March 15, 2026, in China’s Guangdong-Hong Kong-Macao Greater Bay Area, with a scenic course across the southern island of Hengqin.
The Professional Triathletes Organisation and the Saudi Triathlon Federation have signed an MOU to develop triathlon in Saudi Arabia from grassroots to elite level, up to the hosting of the T100 Triathlon World Tour.
Join SGI Europe & Hot Pot on 11 Feb to analyze FY2025 e-commerce data and the shift toward high-performance gear in China’s $40B sports market.
Chinese consumers are spending more on premium sportswear and outdoorwear. Watch our Expert Talk to learn what this means for international brands.
This SGI Expert Talk with Hot Pot China analyses China’s outdoor apparel e-commerce market in 2024–25, focusing on platform performance, pricing trends, and the approaches brands are using to strengthen their position in a competitive category.