All the latest from SGIE—breaking news and strategic intelligence across the sporting goods industry, updated daily.
FC Barcelona backed the wearable maker in 2023. The new capital adds a diabetes line and Garmin interoperability.
Inventory is down 15.3 percent and free cash flow more than tripled, but PUMA does not expect a full recovery before 2027.
A wholesale rebound just did something Canada Goose hasn’t managed in two years: turn a profit in the quarter.
On’s simultaneous California and Brazil openings show density and market entry running in parallel.
Bjorn Gulden calls the fluorescent pink boot takeover an accident nobody wanted.
Footwear grew fastest of any category in Q2: proof, Columbia says, its brand overhaul is reaching younger consumers.
Polymarket and Kalshi have signed deals with MLB, the NHL and other leagues, each voidable if courts rule the contracts illegal.
Wholesale sales dipped, but Champion and ring-spun fleece grew double digits as tariffs turned into a refund windfall.
Adidas posted record Q2 revenue and raised full-year guidance, yet shares fell as much as 17 percent. Here’s why.
The EU Right to Repair Directive is now German law; refurbished marketplace Refurbed says spare-part pricing rules are still missing.
The buyer group is led by Vinod Khosla, who must first sell his minority stake in the San Francisco 49ers.
58 new brand logos, two acquisitions, Gartner mention: legal and sourcing teams are now the ones buying, Worldly says.
IPC secures its own stand at Padelness e Sport 2026 as it eyes Italy’s booming market
Kretschmer, a 25-year adidas veteran and outgoing C&A CFO, joins the Executive Board September 1, succeeding Harm Ohlmeyer.
Revenue reached $1.67 billion, flat year over year, and so the loss stood out more – VF Corp still raised full-year guidance to 2 percent or better growth.
From grassroots leagues to fan-fueled merch, dentsu’s new report has lessons for Western brands
A New York lawsuit says Gymshark’s influencer army hid its paid endorsements behind buried hashtags and exclusive contracts.
Better known for jerseys and memorabilia, Fanatics is acquiring the exchange and clearinghouse behind its prediction markets.
Operating margin jumped to 30.4% as tariff refunds and cost discipline outpaced 11% revenue growth in Q2.
With UK padel players topping 1 million this year, the retailer is counting on Olympia London to convert fans into customers.
New $249 Air Zoom Hyperslide combines Nike cushioning with Hyperice heat and vibration recovery tech
Denise Karkos moves from Dick’s Sporting Goods to lead marketing at Innova Capital-backed Unisport
The running travel operator’s new event pairs ancient landscapes with the Athens Marathon.
adidas confirmed record sales. Route and Syndigo say fulfillment, returns and product data decide if it holds
The free Sofa to Saddle app aims to turn sofa hours into pedal strokes, with one million new riders targeted by 2028.
A reported plan to install Frasers CEO Michael Murray as Hugo Boss CEO shows that the retailer is treating equity ownership as inseparable from operational control.
Garmin has bought two of endurance sport’s best-known coaching platforms one day after launching its Cirqa smart band. for
The deal puts PFAS-free materials in front of a mass-market Chinese audience
The Spanish department store group will ask its board in September to raise investment in AI, e-commerce and logistics.
Local brands control more than a third of Indonesia’s online running shoe sales, undercutting global competitors on price.
Rugby sevens championship Ultimate Sevens never says what it is – only what it isn’t.
FILA’s Korean arm turns old uniforms and surplus stock into care kits for vulnerable youths across Seoul.
Small-scale circularity wins are outpacing structural fixes on Scope 3, supplier safety and board diversity.
Decathlon adds the European bank-backed Wero payment option to decathlon.de, with in-store rollout in preparation
A visually appealing ambassador spot raises the question of what storytelling means at Under Armour now.
Two straight quarters of growth put Swedish sports retail back on solid ground, with e-commerce up nearly 13%.
The QR-code checkout option extends a five-year-old online partnership between Klarna and lululemon into physical stores.
HOKA revenue grew 7.7% and EPS topped estimates, but investors focused on tariff and margin warnings for the rest of the year.
adidas merges Originals style with training performance in its first Originals Sport collection, out now.
A class action got thrown out. One female employee still won $7.5m-plus from a jury.
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