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The polo brand quietly worth $2.7 billion
U.S. Polo Assn. hits a record in worldwide retail sales and eyes $4 billion long term
Columbia fakes an action movie to sell a shoe
A decoy trailer, fake billboards, and 100 inflatable crocodiles – all in service of a spring footwear launch
New global campaign: Asics claims beauty with sweat
No filter, no routine. Asics says 15 minutes of movement delivers the glow the skincare industry has been selling for decades
ASICS: record quarter, falling shares
Japan’s top sportswear maker posts its best-ever Q1, then watches its stock drop 6% as investors punish unchanged guidance.
Former Nike’s women’s marketing VP joins Saucony
Wendy Kula, who led Nike’s North America women’s brand campaigns, moves to Saucony as CMO.
GoPro tests whether its IP is worth more in defense
The action camera company entered defense consulting in April. Within weeks, its board was fielding acquisition bids.
Mizuno reports record-high sales and profits for FY2025
The Japanese sporting goods manufacturer ended its 120th anniversary year with records across net sales, operating profit and net income.
Under Armour goes after China with flag football
Jefferson’s tour is the visible layer. The real play is owning a nascent Olympic sport before rivals can – on a fraction of their marketing budgets.
Why Ons’ Q1 is more than just a strong quarter
On grows Q1 sales 26 percent as it builds toward scalable premium brand status — beyond its running roots.
Arda Saatçi’s: how to miss a goal and set a record
When Arda Saatçi missed his target, his sponsors Red Bull and Brooks Running didn’t flinch. 59 million viewers later, it’s clear why.
Pickleball goes vertical, again
Six businesses, one holding structure, one CEO — and Apollo Sports Capital writing the cheque.
Under Armour plunges 19% as outlook disappoints
Q4 revenue of $1.2 billion beat consensus but fiscal 2027 guidance disappointed analysts.
Mike Ashley admits role in Cowgill’s JD Sports exit
Frasers Group founder confirms associates filmed the 2021 footage that triggered a CMA probe and nearly £5 million in fines against JD Sports and Footasylum.
Under Armour tests its gear on robots
The apparel brand is applying its materials science to humanoid robots in industrial environments – a category with no incumbent
ASICS ex-chairman Oyama WFSGI Honorary President
Former ASICS chairman follows founder Kihachiro Onitsuka as the second Japanese national to hold the WFSGI honorary title.
Ortovox retains Fair Wear Leader status sixth year
An 11-point score jump and a structural shift: social compliance now sits inside procurement, not alongside it.
Sports M&A gets a generalist backer
William Blair, whose investment banking arm closed 200 deals last year, is acquiring Inner Circle Sports to enter the sports M&A market.
Nike may pocket the tariff refund. Consumers want it back.
Footwear giant raised prices by up to $10 to offset $1bn in import costs. Now the tariffs are gone — and so is its commitment to refund shoppers.
Sympatex rescued, but the hard question remains
The brand survives, but whether Pidigi can fund the R&D needed to keep Sympatex competitive against Gore-Tex is the deal’s central open question.
How ICIW is building Europe one gym deal at a time
A Belgium studio deal in March, a 50-location Dutch exclusivity now: ICIW’s market entry model is becoming legible.
adidas and Lululemon on stores and loyalty
Executives from both brands spoke at the World Retail Congress in Berlin on April 27, arguing that physical stores and community ties drive consumer retention.
Technogym scores 100/100 on ESG transparency
Fitness equipment maker joins Dow Jones Best-in-Class Europe Index with near-perfect scores on health, energy and reporting.
YKK joins ZDHC as signatory supplier in May 2026
YKK’s ZDHC membership brings chemical transparency to a supply chain tier brands rarely reach
GORE-TEX® Brand looks ahead after 50 years of innovation
What started as a material innovation has evolved into one of the recognized ingredient brands in the sporting goods industry.
Golf: The 2026 State of Play
The 9-hole round, screen golf and digital apps are rewriting the rulebook on who plays golf and how.
Kontoor sells Lee brand to focus on Wrangler, Helly Hansen
The US apparel group beats Q1 estimates and raises its full-year earnings outlook as it moves to shed its Lee denim brand.
Planet Fitness cuts outlook, shares crash
Planet Fitness cut its 2026 outlook after Q1 membership growth missed expectations, sending shares down 31% — the worst single-day decline in company history.
Thule buys Swiss dog harness brand curli
Swedish outdoor group Thule has agreed to buy Swiss dog harness specialist curli AG in a deal worth up to CHF 16.9 million (approx. €17.6 million).
Enhanced Group – Sport as proof of concept
Behind the Enhanced Games’ NYSE debut: athletic bloodwork as raw material for consumer drug protocols sold via telehealth.
Vulcabras 23rd growth quarter; profit hit by debt
Brazil’s largest athletic footwear group extends its revenue growth run for the 23rd consecutive quarter, but debt cuts deep into profit.
Peloton back in profit but subscribers keep falling
Revenue rose 1% to $631m and adjusted EBITDA surged 41%, but paid connected fitness subscriptions fell to 2.66 million – down 8% year-over-year.
Lotto’s quiet comeback reaches the World Cup stage
The Italian sports brand has been rebuilding steadily toward a global relaunch – and now it has a World Cup campaign to show for it.
Cross-border trial takes textile-to-textile to scale
A France-Japan collaboration has processed tens of tons of post-consumer garments into recycled polyester monomer – a first at this scale for the textile industry.
Castore secures £90m credit line
Manchester sportswear brand targets £300m in revenue while its parent company reported rising sales and widening losses.
FY2026 revenue up: JD Sports shifts focus to efficiency over expansion
The British retailer reported higher sales and stronger cash flow despite continued weakness in sneakers.
Adidas takes football back to ’90s New York
Adidas’ World Cup film supports a tournament the brand projects at around €250 million in product revenue.
Skechers signs league-wide WNBA deal
The footwear brand extends its women’s basketball presence in the US from individual player signings to a multiyear league-wide deal.
EU textile recycling still below 1%: the industry response
The 2030 Circularity Blueprint sets a target of 2.7 million tonnes of textile-to-textile recycling capacity in Europe by 2035.
Nike’s turnaround faces rising investor scrutiny
New data show Nike lost 3 points of global footwear share in 2025 – a third straight decline – as bearish bets on the stock hit a multi-year high.
Football fashion heats up ahead of World Cup 2026
From adidas x Miaou to Nike’s 7-label Cryo Shot programme, the 2026 World Cup is driving a major off-pitch fashion moment.
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