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Adidas lines up Serie A ball deal as Puma’s exit looms
Reports say Adidas would take over Serie A’s official match ball from 2027/28, ending Puma’s five-season run with the league.
Asics softens the Gel-Nimbus with a new foam
The 29th Gel-Nimbus gets FF Luxe Plus foam and a wave-patterned sole as Asics guards its core running business.
Retro outline, new technology: Reebok’s Question recoded
The 30th-anniversary rebuild of Allen Iverson’s 1996 basketball shoe goes on sale in the US on Nov. 10, ahead of a global launch on Nov. 16.
Authentic Studios takes Muhammad Ali to Prime Video
The Greatest, co-produced by Authentic Brands Group, streams worldwide on Prime Video from Nov. 4 with all eight episodes.
Whoop signs LeBron James as global ambassador
After 11 years as a member, LeBron James becomes a Whoop ambassador as the wearables brand eyes the stock market.
Fandom on the Run: How K-pop Is Turning Fans into Runners
K-pop entertainment is muscling in on running events to cash in on fans.
To try or not to try – The state of marathon dreams
What coaching app Runna’s survey and race ballots reveal about people who dream of a marathon but never follow through.
Hyrox takes its Olympic ambitions to World Triathlon
Hyrox has signed a term sheet with World Triathlon that makes hybrid racing a discipline of the federation and hands Hyrox the elite championships.
Mizuno names Mandrakas Sales Rep Sportstyle DACH
Wassilios Mandrakas joins Mizuno from Säck & Nolde on November 1 to lead Sportstyle sales in Germany and Austria.
Sports Direct opens first two stores in Kenya
The Nairobi stores at Sarit Centre and Galleria Mall are run with Hudson Group, a Malta-based distributor part-owned by Frasers.
Under Armour outsources US tactical line to distributor
Tactical runs on small dealers and public tenders. Under Armour is letting a specialist wholesaler handle that work.
KMD Brands in exclusive takeover talks with Bluestar
The US brand manager has until Dec. 23 to firm up a possible bid for the Kathmandu, Rip Curl and Oboz owner.
Puma’s Q3 margin gains vanish into costs: our analysis
Gross margin rose to 49.5 percent on cheaper sourcing and tariff refunds, but higher operating costs left Puma with a loss.
Marathon week becomes a mass-market stage for H&M Move
A 5K community run from SoHo opened the launch, as the TCS New York City Marathon expects nearly 60,000 runners on Nov. 1.
Frasers won’t pay more for Accent but keeps buying
The Sports Direct owner bought almost 5.9 million shares at A$0.65 on the day it called that price final and the day after.
Decathlon brings recycled carbon fiber to padel
Decathlon says swapping in recycled carbon cuts the hitting face’s footprint by about 31 percent. Suggested price: €130.
H&M Move launches 2026 ski collection on Nov. 2
Developed again with outdoor agency Grand Studio, the range adds waterproof shells, insulation and avalanche rescue reflectors.
Brooks Running revenue up 12% after nine months
In its nine-month 2026 financial update, Brooks reported EMEA sales up 24 percent and the Americas and APAC 9 percent each.
Columbia beats its Q3 forecast, but not in the US
Europe and Asia added more sales than the group gained overall, while US revenue slipped and footwear outgrew apparel again.
Nike launches Vegam Run, its first shoe for India
Nike’s Vegam Run took five months from concept to launch. Nike wants to use it as a model for faster development.
Salomon, Pas Normal Studios launch winter collection
After sneakers and fashion houses, Salomon’s latest collaboration is built for trail, gravel and winter weather.
Suzano’s parent buys into Lenzing in capital increase
The Brazilian group’s holding now owns Lenzing shares directly as well as through the 52.25 percent syndicate with B&C.
Balenciaga launches 2026 skiwear with RECCO reflectors
Balenciaga’s 2026 skiwear adds RECCO rescue tech as the house prepares for its second creative handover in three years.
Fondation du Sport Français seeks 2030 athlete funding
Patronage through a public-interest foundation lets companies of any size fund athletes and qualify for a corporate tax reduction.
Adidas has its best quarter ever: our analysis
Gulden set growth and a 10% Ebit margin as his 2026 targets. After nine months, Adidas has reached both, with Q4 still ahead.
Garmin Q3: wearables lead growth and profit
Fitness rose 16 percent and outdoor 20 percent, together earning 76 percent of operating income.
Hyrox draws sponsors big and small
A fragrance brand, an events app, a US retailer and a Gulf gym chain backed Hyrox in October, as Nike added champion Tim Wenisch.
Technogym’s growth slows as Asia-Pacific turns negative
Europe excluding Italy delivered almost three quarters of the nine-month increase, as Asia-Pacific sales fell and costs rose.
VF Corp Q2: Altra grows over 40%
Profit beat guidance by $50 million, yet Vans fell 15% in Europe and its wholesale partners are the last to see new product.
Meet the challenger: a local racket on Indonesia’s courts
Noble Heist competes with global names on recall, price and community trust, selling via padel clubs.
Columbia launches survival bunker giveaway contest
After a flat-earth bounty and bear-scat beer, the outdoor brand mocks doomsday preppers with a container shelter for “real survivalists and outdoors people”.
Startups: Wault connects brands with India’s sports venues
Wault applies the retail media model to sports venues, packaging scattered independent operators as audience reach brands can buy.
J.Lindeberg names Henrik Bunge CEO from April 2027
Henrik Bunge, CEO of Björn Borg since 2014, will become CEO of J.Lindeberg on April 1, 2027. Björn Borg is seeking a successor.
The German software behind Adidas warehouses
TUP, which also controls material flow at Zalando’s Lahr hub, now holds BITMi’s “Software Made in Germany” certificate.
FIP World Padel Report 2026: 40 million players
FIP counts 91,234 courts, up 17.9 percent in ten months, and €6.84 billion of yearly padel spending, worth €8.6 billion of GDP.
Li Ning Q3 2026: China sell-through declines again
Company-run stores held sales flat in Q3. The franchise network, where most new doors are opening, fell again.
Nike France names Quentin Dereims Brand Marketing Director
He joins from Nike’s US headquarters, where he led global brand work across Football, Olympics and Sportswear.
Asics and Decathlon expand running business in India
Decathlon wants to keep beginners as they upgrade; Asics sells expertise to committed runners
Asics opens University of Michigan research lab
The Ann Arbor lab hosts six faculty-led projects under a $25 million commitment; Asics expects findings to inform products from 2028.
Whoop’s newest product is a $650 puffer jacket
The wearables company’s second Samuel Ross collection carries its sensor into outerwear, sold only on its own store for now.
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