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Adidas cuts a tech hub in India it built five years ago
Adidas India Tech Cuts: Digital Build-Out Strategy Under Review
Noto Group answers sporting goods two-way talent demand
New UK partners let the firm serve outbound demand from US sporting goods brands, not just inbound demand from Europe.
2030 Winter Olympics names interim chief after exodus
Vincent Roberti, already the committee’s Director General, now doubles as interim president after a run of senior exits.
Hugo Boss names Frasers chief Michael Murray chairman
Ashley’s retailer secured the Hugo Boss chair days after ousting its previous head, without completing a takeover.
Nike looks to luxury for board expertise
Arnault, deputy CEO of Moët Hennessy, joins Nike’s board after leadership roles at Tiffany & Co and Rimowa.
SPORT 2000 renames SNEAKER FORCE as SPORTSTYLE EXPERTS
The naming change reveals how SPORT 2000 is repositioning a niche retailer group for broader category growth.
H1 26: Golden Goose absorbs cost to deepen its DTC edge
New store formats and retail concepts add cost as HSG and Temasek settle into Golden Goose’s ownership structure
Nike gives Caitlin Clark her own signature shoe
The Caitlin 1 arrives with an 18-piece apparel line as Nike defends its lead in women’s basketball footwear.
Udinese Calcio pilots UEFA sustainability framework
A Serie A club is using UEFA’s sustainability manual and emissions calculator to show concrete results, not just plans.
Jordan Brand steps into strength equipment
The Jumpman logo lands on dumbbells and squat racks as Jordan Brand opens a new hardware chapter.
JD Sports names North America CEO and Group CMO
John Mersho becomes JD North America CEO and Mike Grimes is promoted Group CMO, effective immediately.
Brooks named Premier League’s Palace footwear partner
The multi-year deal puts Brooks branding on Crystal Palace’s training and matchday apparel, plus displays at Selhurst Park.
New Apple Watch ties in with US bloodwork lab
Apple has partnered with US lab-testing firm Quest Diagnostics to let users order at-home tests via the Health app for $119.
Authentic Brands Group targets 2027 IPO
A public listing would put the brand licensing model, and its move into creator economy media, in front of public markets.
Baird downgrades Nike, adidas, Dick’s
Baird cuts five sportswear and footwear stocks to Neutral on macro economic risk.
TrusTrace lets brands ask their supply chain questions
The Stockholm company’s new tool uses AI to answer natural-language questions and surface compliance gaps as they emerge.
Skechers hires ex-PUMA North America chief as CMO
McRae departs the top job at PUMA’s biggest market to build Skechers’ marketing team.
Decathlon brings kids’ gear to FirstCry in India
Decathlon gains access to FirstCry’s 25 million registered users across India’s metro and smaller cities.
UK: Supertri buys Brighton triathlon
Renamed Supertri Brighton from 2027, the event becomes Supertri’s second UK race after Blenheim Palace.
Salomon signs five-year global partnership with Ironman
The 2027-2031 deal makes Salomon Ironman’s exclusive footwear, apparel and bag partner, plus Kona Championship title sponsor.
Hugo Boss chairman to step down amid Frasers pressure
Frasers Group, Hugo Boss’s largest shareholder at near-48 percent, has sought a second board seat for Robert Palmer.
China approves Anta’s 29% stake acquisition in Puma
China’s market regulator unconditionally approved Anta’s purchase of a 29.06% Puma stake worth 1.506 billion euros.
World Athletics revenue climbs without Olympic lift
Broadcast and commercial rights drove the gain as global competition numbers hit a record high.
Sport 2000 opens 22nd Absolute Run store
The new Heerenveen store trades a general assortment for a running track, gait analysis and one focus: running.
PUMA CEO takes over sales as commercial chief exits
No successor is named yet, leaving Hoeld to personally run sales as PUMA’s leadership rebuild continues.
Decathlon UK launches Back to Sport price cuts
Deals on swimming goggles, running shoes, football boots, ballet wear and padel rackets run in stores, online and via the app in the UK and Ireland.
Moncler and the city: nostalgia meets Fifth Avenue
A five-day citywide exhibition of Moncler’s New York campaigns opens days before its largest global flagship debuts nearby.
LIV enters bankruptcy, plans to restructure
LIV Golf has filed for Chapter 11 bankruptcy protection in the US, entering a restructuring agreement with BC Partners Credit as Saudi Arabia’s PIF provides bridge financing and prepares to exit its multi-billion-dollar investment in the breakaway golf league.
K-Swiss secures ATP sponsorship
K-Swiss has signed a multi-year agreement to become the Official Footwear of the ATP, covering on-court officials, physical therapists and unsponsored players, while also developing a co-branded five-shoe collection for global retail.
Technogym settles into new finance leadership
Carlo Capelli and Pierluigi Alessandri now hold the finance and risk roles Marabini and Capelli once shared.
SGN Group forms SGN Sport Nordic
The move consolidates decision-making and supplier relationships that Sweden and Finland previously ran separately.
Head Spain hands sales, marketing reins to Nike veteran
Oriol Martínez de Juan succeeds a 12-year incumbent now moving to an international post within the Head group.
Alo Jewelry wins China trademark case against Alo Yoga
Alo Yoga has filed similar challenges against several other marks it considers close to its own, with mixed results so far.
The focus a marathon needs, learned in a monastery
At a monastery above Leh, PUMA photographs the shared discipline of marathon running and monastic life.
Kalshi becomes US Open’s official prediction market
Rival prediction market platforms Kalshi and Polymarket have carved up professional tennis between them, with Kalshi securing exclusive rights at the US Open from 2026 and Polymarket already embedded in the ATP Tour. Questions remain over integrity, player safety and the sport’s commercial direction.
Lululemon pursues twin-track Europe growth
New stores from Vienna to Bucharest and an exclusive Zalando launch show where Lululemon is pursuing growth in Europe.
PUMA brings in Nike veteran to lead sport marketing
The Nike veteran arrives Oct. 1 as PUMA continues a broad leadership reshuffle under Arthur Hoeld.
Primark launches Form activewear sub-brand
A satirical omnichannel campaign backs Primark’s first standalone activewear line, aimed at shoppers priced out of premium sportswear.
Hyrox founders buy back control from Infront
WndrCo, the fund backing Hyrox rival Xenom since March, is also part of the buying group.
New Era is set to open Oxford Street flagship in London
The US headwear brand has signed a long-term lease at 386 Oxford Street, its second London flagship alongside Carnaby Street.
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