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Nike gives Caitlin Clark her own signature shoe

2026-09-16T15:21:00+01:00

The Caitlin 1 arrives with an 18-piece apparel line as Nike defends its lead in women’s basketball footwear.

Jordan Brand steps into strength equipment

2026-09-16T08:58:00+01:00

The Jumpman logo lands on dumbbells and squat racks as Jordan Brand opens a new hardware chapter.

New Apple Watch ties in with US bloodwork lab

2026-09-15T12:30:00+01:00

Apple has partnered with US lab-testing firm Quest Diagnostics to let users order at-home tests via the Health app for $119.

More

Salomon signs five-year global partnership with Ironman

2026-09-14T09:07:00+01:00

Moncler and the city: nostalgia meets Fifth Avenue

2026-09-10T12:36:00+01:00

The focus a marathon needs, learned in a monastery

2026-09-09T12:47:00+01:00

Primark launches Form activewear sub-brand

2026-09-08T20:48:00+01:00

K-pop’s JENNIE sets a China sales record for adidas

2026-09-08T12:14:00+01:00

Adidas apology puts its own accountability on trial

2026-09-07T16:25:00+01:00

Nike sponsors London City Lionesses in landmark deal

2026-09-07T15:49:00+01:00

FP Movement and On launch second sneaker collab

2026-09-07T10:56:00+01:00

Slazenger Padel opens 4th UK club in Exeter retail park

2026-09-06T22:08:00+01:00

ASICS named apparel partner for Paris padel major

2026-09-04T09:59:00+01:00

INTERSPORT signs global partnership with FIBA to 2031

2026-09-02T15:41:00+01:00

Explore Brand and Product Marketing

CAMPAIGNS AND CREATIVITY BRAND PARTNERSHIPS PRODUCTS CHALLENGER BRANDS

Campaigns and Creativity

Moncler and the city: nostalgia meets Fifth Avenue
2026-09-10T12:36:00+01:00By SGI Europe Editorial Team
A five-day citywide exhibition of Moncler’s New York campaigns opens days before its largest global flagship debuts nearby.
The focus a marathon needs, learned in a monastery
2026-09-09T12:47:00+01:00By SGI Europe Editorial Team
At a monastery above Leh, PUMA photographs the shared discipline of marathon running and monastic life.
Adidas apology puts its own accountability on trial
2026-09-07T16:25:00+01:00By Valentina Giannella
The company distanced its global brand from a local team’s choices, and that line is now the story.
PSG launches We Ride Paris cycling + fitness initiative
2026-08-26T08:39:00+01:00By SGI Europe Editorial Team
Zwift and Wilier are providing five customized smart bikes to be auctioned for PSG’s community and Xana foundations.

PRODUCTS

Lululemon targets men’s with new tennis tech
2026-03-04T20:16:00+00:00By SGI Europe Editorial Team
The Canadian apparel brand unveils upgraded sweat-concealing fabric as it works to rebuild momentum in men’s and performance categories.
Volleyball finally gets its own female apparel brand
2026-02-19T15:20:00+00:00By SGI Europe Editorial Team
Corts, a female-founded LA label, enters a sport with 800,000 young US players and no dedicated apparel incumbent.
Joma releases football-branded padel racquet
2026-02-16T15:52:00+00:00By SGI Europe Editorial Team
Spanish brand modifies Hyper Pro padel racquet with Premier League club colors following kit sponsorship deal, extending football partnerships to padel.
Campaign spotlight: turning resolutions into sustained action
2026-01-21T17:41:00+00:00By SGI Europe Editorial Team
US premium activewear brand Rhone launched 12 Pursuits, a year-long founder-led program blending mental fitness with monthly actionable themes.
Nike Mind and the neuroscience of sport
2026-01-15T21:35:00+00:00By Valentina Giannella
Nike’s Mind technology targets mental performance. After a century optimizing bodies, is the sporting goods industry finally ready to train brains?
Bosideng becomes first company to implement new industry standard for circular clothing in China
2026-01-08T13:27:00+00:00Sponsored by Bosideng
The Chinese down specialist is driving the apparel industry’s shift from linear to circular economy models.
Bosideng launches premium Vertex collection in Europe
2026-01-07T16:57:00+00:00Sponsored by Bosideng
Chinese down specialist Bosideng debuts its premium Vertex collection in Europe, designed in collaboration with techwear designer Errolson Hugh.
New Balance 2002R gets Gore-Tex upgrade
2025-12-17T20:56:00+00:00By SGI Europe Editorial Team
New Balance launches the 2002R Gore-Tex Protection Pack for spring 2026, featuring weatherproof technology in grey, black and wheat colorways.

BRAND EQUITY

Superfeet expands into workwear, DTC with new products
2026-06-22T10:46:00+01:00By Valentina Giannella
How the legacy insole brand is deploying five decades of podiatric data to reach new categories, channels, and a younger market.
adidas outranks Nike in Kantar sustainability ranking
2026-06-22T10:43:00+01:00By SGI Europe Editorial Team
Kantar surveys 18,000 consumers across 12 countries; adidas leads all fashion and sportswear entries, Nike places 17th.
The jacket and the mountain: what Arc’teryx’s Shanghai Museum is really selling
2026-05-20T14:52:00+01:00By Valentina Giannella
How a permanent brand infrastructure becomes the most durable response to a communication crisis, and what European outdoor brands should take from it.
Fast Company ranks Adidas among the top global brands
2026-03-27T14:58:00+00:00By SGI Europe Editorial Team
Adidas tops Fast Company’s Advertising & Marketing category and places No. 7 globally, the only sports brand in the top 50.
Adidas, Puma slide in Kantar BrandZ Germany 2026
2026-03-16T16:54:00+00:00By SGI Europe Editorial Team
Germany’s two sporting goods giants are losing brand value — while a discount supermarket gains ground, one carbon shoe at a time.
US survey maps the new brand heat race
2026-03-04T12:27:00+00:00By Valentina Giannella
L.E.K.’s 2026 Brand Heat Index maps where HOKA, On, Arc’teryx and Salomon are gaining on legacy leaders.
Clean200 2026: Nike, Adidas and Puma ranked
2026-02-19T15:21:00+00:00By SGI Europe Editorial Team
Five sporting goods firms feature in the global ranking of largest companies by sustainable revenue, with Nike at rank 57.
New Balance: Authenticity as a global growth strategy
2025-11-17T13:19:00+00:00By Holger Schellkopf
New Balance’s 2024 record results show how local production, selective partnerships and brand consistency drive global growth.

BRAND

Salomon signs five-year global partnership with Ironman
2026-09-14T09:07:00+01:00By SGI Europe Editorial Team
The 2027-2031 deal makes Salomon Ironman’s exclusive footwear, apparel and bag partner, plus Kona Championship title sponsor.
Moncler and the city: nostalgia meets Fifth Avenue
2026-09-10T12:36:00+01:00By SGI Europe Editorial Team
A five-day citywide exhibition of Moncler’s New York campaigns opens days before its largest global flagship debuts nearby.
Head Spain hands sales, marketing reins to Nike veteran
2026-09-09T15:42:00+01:00By SGI Europe Editorial Team
Oriol Martínez de Juan succeeds a 12-year incumbent now moving to an international post within the Head group.
The focus a marathon needs, learned in a monastery
2026-09-09T12:47:00+01:00By SGI Europe Editorial Team
At a monastery above Leh, PUMA photographs the shared discipline of marathon running and monastic life.
K-pop’s JENNIE sets a China sales record for adidas
2026-09-08T12:14:00+01:00By SGI Europe Editorial Team
JENNIE’s debut as an adidas Originals co-designer broke a flagship store sales record in Chengdu, ahead of the global launch.
Adidas apology puts its own accountability on trial
2026-09-07T16:25:00+01:00By Valentina Giannella
The company distanced its global brand from a local team’s choices, and that line is now the story.
Nike sponsors London City Lionesses in landmark deal
2026-09-07T15:49:00+01:00By SGI Europe Editorial Team
The WSL’s only fully independent club lands a Nike deal its owner calls women’s football’s biggest yet.
Slazenger Padel opens 4th UK club in Exeter retail park
2026-09-06T22:08:00+01:00By SGI Europe Editorial Team
The Exeter club adds nine padel and two pickleball courts, taking Slazenger Padel to four UK sites.