Case Studies
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Case StudyHow fostering a community brought success for Alpkit
Alpkit is reaping rewards from its event-based community. We look at how building a community can help generate and retain customers.
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Case Study
How Snipes’ unique retail experience helped the brand open nearly 700 stores worldwide
Snipes often describes itself as an “entertainment event company with a bit of retail.” Find out why, and read more on its shop philosophy
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Case Study
How Brooks running overcame pandemic pressures to become the biggest player in the business
Specialist running brand Brooks has clocked up sustained growth by focusing on comfort and using technology to hike shoe performance.
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Case Study
In a bid to unlock market value, Vista Outdoor plans to split into two separate companies
The fact that the ammunition and outdoor segments have developed so differently seems to justify a split of companies at Vista Outdoor.
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Case Study
Why Allbirds has been unable to sustain its early stock market success
Allbirds, the sustainable footwear company, smashed predictions in its IPO twelve months ago. Now the brand is struggling to entice investors.
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Case Study
Why collaboration has been key to Helly Hansen’s growth
For the Norwegian clothing brand owned by Canadian retail company Canadian Tire since 2018, teaming up with other industry experts has been key to success.
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Case Study
How Signa Sports United is building the sports commerce & tech platform of the future
SSU – which says that the most powerful digital platform will “win the game” – is also helping customers consolidate their technological prowess.
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Case Study
The marketplace of the future: How Decathlon is opening up its sales platforms to boost revenue
Decathlon has launched a number of “marketplaces” around the world, allowing other brands to sell their goods on the retailer’s sales platform, and expects to generate €1bn in sales over the next 5 years.
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Case Study
Step into the unknown: How Adidas is leading sportswear’s venture into the Metaverse
The German sporting goods giant has been exploring digital worlds to generate cash and hype – and its competitors are getting on board.
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Case Study
How Nike is creating the “Digitally Connected Marketplace” of the future
Nike harassed e-commerce during the pandemic like never before. Now it is integrating digital and physical shopping outlets to create new consumer experiences.
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Case Study
Private sales clubs find new ways to command customer loyalty
Private Sport Shop has experienced impressive growth to become the number one private sales club in the sports sector. It has done so by focussing on customer loyalty, recruiting wisely and spotting trends early.
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How Keller Sports used events and data management to develop customer loyalty
The brand has broken new ground with app-based events that reward customers for sporting performance, not purchases
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Case Study
How Ralph Lauren transformed into a data-driven organization reviving brand relevance and driving sales
The historic American apparel brand’s sales revenue has been in decline. But by using data to understand customers better, it has carved out a brighter future.
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Case Study
Ssense: How relentless focus on target market lead to strong sales growth
The Canadian online fashion retailer adopted an alternative approach to its competitors, staying true to its traditional consumer base rather than diluting its offering.
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Case Study
How Bike24 is capitalizing on a global boom in bike sales
As the pandemic fuels a craze for cycling, Europe’s biggest online marketplace for bikes makes an impressive stock market debut.
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Case Study
How About You has become Europe’s fastest-growing online fashion platform
The company is using technology – and good timing – to stand out in a crowded market of online retailers.
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Case Study
Decathlon rolls out its marketplace in Europe
Decathlon is making a soft launch of its new online marketplace in Spain, Germany and the U.K., after a satisfactory response to a test that started in Belgium in December to complement its offer of private label items. The Spanish project is starting with a selection of about 30 brands ...
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Case Study
SSU will take over Wiggle and go public as the world’s leading sports e-tailer
Signa Sports United (SSU), the big international sports e-tailer based in Berlin, has entered into a business combination agreement with Yucaipa Acquisition Corporation, a publicly-traded special purpose acquisition company (SPAC) based in Los Angeles, to finance the acquisition of Wiggle Chain Reaction Cycle, alias Wiggle CRC, a big U.K.-based bike ...
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Case Study
New boss and new structures for the Luhta group
Juha Luhtanen, 51, became the new managing director of the Luhta Sportswear Company on May 4, taking the place of his older brother, Vesa Luhtanen, who has retired after many years at the helm of the Finnish-based family-owned company, previously known as the L-Fashion Group. The change of management has ...
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Case Study
New Era Cap’s success story in Europe
While it is still lower than in its domestic U.S. market, the European turnover of New Era Cap has more than tripled since Paul Gils began to run the company’s business in EMEA and India in 2012, thanks to a variety of initiatives and the sheer fact that its baseball-inspired ...
