Case Studies
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ArticlePrivate sales clubs find new ways to command customer loyalty
Private Sport Shop has experienced impressive growth to become the number one private sales club in the sports sector. It has done so by focussing on customer loyalty, recruiting wisely and spotting trends early.
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How Keller Sports used events and data management to develop customer loyalty
The brand has broken new ground with app-based events that reward customers for sporting performance, not purchases
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How Ralph Lauren transformed into a data-driven organization reviving brand relevance and driving sales
The historic American apparel brand’s sales revenue has been in decline. But by using data to understand customers better, it has carved out a brighter future.
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Ssense: How relentless focus on target market lead to strong sales growth
The Canadian online fashion retailer adopted an alternative approach to its competitors, staying true to its traditional consumer base rather than diluting its offering.
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How Bike24 is capitalizing on a global boom in bike sales
As the pandemic fuels a craze for cycling, Europe’s biggest online marketplace for bikes makes an impressive stock market debut.
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How About You has become Europe’s fastest-growing online fashion platform
The company is using technology – and good timing – to stand out in a crowded market of online retailers.
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Decathlon rolls out its marketplace in Europe
Decathlon is making a soft launch of its new online marketplace in Spain, Germany and the U.K., after a satisfactory response to a test that started in Belgium in December to complement its offer of private label items. The Spanish project is starting with a selection of about 30 brands ...
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SSU will take over Wiggle and go public as the world’s leading sports e-tailer
Signa Sports United (SSU), the big international sports e-tailer based in Berlin, has entered into a business combination agreement with Yucaipa Acquisition Corporation , a publicly-traded special purpose acquisition company (SPAC) based in Los Angeles, to finance the acquisition of Wiggle Chain Reaction Cycle , alias Wiggle CRC , ...
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New boss and new structures for the Luhta group
Juha Luhtanen , 51, became the new managing director of the Luhta Sportswear Company on May 4, taking the place of his older brother, Vesa Luhtanen , who has retired after many years at the helm of the Finnish-based family-owned company, previously known as the L-Fashion Group . The ...
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New Era Cap’s success story in Europe
While it is still lower than in its domestic U.S. market, the European turnover of New Era Cap has more than tripled since Paul Gils began to run the company’s business in EMEA and India in 2012, thanks to a variety of initiatives and the sheer fact that ...
