Case Studies
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ArticleSsense shows:
Relentless focus on target market – and some luck – can lead to sales growthThe Canadian online fashion retailer adopted an alternative approach to its competitors, staying true to its traditional consumer base rather than diluting its offering.
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How Bike24 is capitalizing on a global boom in bike sales
As the pandemic fuels a craze for cycling, Europe’s biggest online marketplace for bikes makes an impressive stock market debut.
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Article
How About You has become Europe’s fastest-growing online fashion platform
The company is using technology – and good timing – to stand out in a crowded market of online retailers.
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Article
Decathlon rolls out its marketplace in Europe
Decathlon is making a soft launch of its new online marketplace in Spain, Germany and the U.K., after a satisfactory response to a test that started in Belgium in December to complement its offer of private label items. The Spanish project is starting with a selection of about 30 brands ...
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SSU will take over Wiggle and go public as the world’s leading sports e-tailer
Signa Sports United (SSU), the big international sports e-tailer based in Berlin, has entered into a business combination agreement with Yucaipa Acquisition Corporation , a publicly-traded special purpose acquisition company (SPAC) based in Los Angeles, to finance the acquisition of Wiggle Chain Reaction Cycle , alias Wiggle CRC , ...
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New boss and new structures for the Luhta group
Juha Luhtanen , 51, became the new managing director of the Luhta Sportswear Company on May 4, taking the place of his older brother, Vesa Luhtanen , who has retired after many years at the helm of the Finnish-based family-owned company, previously known as the L-Fashion Group . The ...
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Article
New Era Cap’s success story in Europe
While it is still lower than in its domestic U.S. market, the European turnover of New Era Cap has more than tripled since Paul Gils began to run the company’s business in EMEA and India in 2012, thanks to a variety of initiatives and the sheer fact that ...
