Case Studies
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Case StudyFitness company Gymshark: From online pure-play to omnichannel success
This is how Ben Francis became a billionaire with a niche brand.
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Case StudyThe story of Reebok: Can its iconic past drive a new era of success?
Reebok’s journey has been nothing short of tumultuous. We have a look at it
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Case StudyHoka: A Blueprint for Sustainable Growth in the Sports Industry
From Start-Up to Billion-Dollar Brand. Read our exlusive case study about Hoka
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Case StudyDecathlon: The ugly duckling becomes a swan?
There is hardly a company in the sports retail sector that is met with such mixed feelings as the French sporting goods manufacturer Decathlon.
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Case StudyNew Balance: EMEA HQ relocation and expansion mark growth period
New Balance has been something of a phenomenon within the sporting goods industry. Today, it stands as one of the most globally successful footwear brands.
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Case StudyOn: The fastest-growing company in the sporting goods industry
Swiss sports company On Holding has increased its turnover by an average of 75 percent annually over the past ten years. Although investors as well as analysts were initially skeptical, any doubts over the rapid growth and costs have been silenced. Analysts have singled out On as a darling of ...
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Case StudyHow StockX learnt from its competitors and became a sneaker resale giant
We examine how a unique sales model, learning from its competitors, and ensuring authenticity brought success to the sneaker resale platform StockX.
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Case StudyHow fostering a community brought success for Alpkit
Alpkit is reaping rewards from its event-based community. We look at how building a community can help generate and retain customers.
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Case StudyHow Snipes’ unique retail experience helped the brand open nearly 700 stores worldwide
Snipes often describes itself as an “entertainment event company with a bit of retail.” Find out why, and read more on its shop philosophy
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Case StudyHow Brooks running overcame pandemic pressures to become the biggest player in the business
Specialist running brand Brooks has clocked up sustained growth by focusing on comfort and using technology to hike shoe performance.
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Case StudyIn a bid to unlock market value, Vista Outdoor plans to split into two separate companies
The fact that the ammunition and outdoor segments have developed so differently seems to justify a split of companies at Vista Outdoor.
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Case StudyWhy Allbirds has been unable to sustain its early stock market success
Allbirds, the sustainable footwear company, smashed predictions in its IPO twelve months ago. Now the brand is struggling to entice investors.
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Case StudyWhy collaboration has been key to Helly Hansen’s growth
For the Norwegian clothing brand owned by Canadian retail company Canadian Tire since 2018, teaming up with other industry experts has been key to success.
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Case StudyHow Signa Sports United is building the sports commerce & tech platform of the future
SSU – which says that the most powerful digital platform will “win the game” – is also helping customers consolidate their technological prowess.
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Case StudyThe marketplace of the future: How Decathlon is opening up its sales platforms to boost revenue
Decathlon has launched a number of “marketplaces” around the world, allowing other brands to sell their goods on the retailer’s sales platform, and expects to generate €1bn in sales over the next 5 years.
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Case StudyStep into the unknown: How Adidas is leading sportswear’s venture into the Metaverse
The German sporting goods giant has been exploring digital worlds to generate cash and hype – and its competitors are getting on board.
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Case StudyHow Nike is creating the “Digitally Connected Marketplace” of the future
Nike harassed e-commerce during the pandemic like never before. Now it is integrating digital and physical shopping outlets to create new consumer experiences.
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Case StudyPrivate sales clubs find new ways to command customer loyalty
Private Sport Shop has experienced impressive growth to become the number one private sales club in the sports sector. It has done so by focussing on customer loyalty, recruiting wisely and spotting trends early.
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Case StudyHow Keller Sports used events and data management to develop customer loyalty
The brand has broken new ground with app-based events that reward customers for sporting performance, not purchases
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Case StudyHow Ralph Lauren transformed into a data-driven organization reviving brand relevance and driving sales
The historic American apparel brand’s sales revenue has been in decline. But by using data to understand customers better, it has carved out a brighter future.
