People
It's people's business and we cover it. Find here the latest updates about personnel changes and read interviews with influential movers and shakers from the sports business.
Columbia’s bold brand relaunch: Connecting with new audiences while honoring Its roots
Columbia has completed a comprehensive brand relaunch featuring a humorous campaign approach that returns to the company’s 1980s roots while targeting younger consumers in an increasingly competitive outdoor market. In this interview, Romain Cancilleri-Michy, Senior Brand Marketing Manager Europe at Columbia, explains how the company and modern consumers understand outdoor today and how it is positioning itself for long-term growth in a highly competitive market.
Atomic enters apparel market to expand long-term brand strategy
Austrian ski brand Atomic will enter the alpine apparel market in winter 2025/26, marking its largest portfolio expansion in decades as the company aims to build a comprehensive winter lifestyle brand beyond equipment.
FESI: ‘Our members are committed to staying the course’
Secretary General Jérôme Pero explains how FESI works to turn EU sustainability and digital policies into workable solutions.
Richard Kuchinsky: ‘A sustainable shoe must be a good shoe first, sustainable second’
Leading footwear designers reveal the complex trade-offs between sustainability and performance in running shoes.
Melissa Kaar: 'Regardless of race, gender identity, sexual orientation, ability – there is a place for everyone in sport'
Managing director Melissa Kaar discusses the adidas Foundation’s evolution from startup phase to independent entity, detailing challenges from bank accounts to building trust with grassroots partners using sport for social change.
Decathlon and Rheon Labs in first, but not last, compression-collaboration
SGI Europe has spoken with the Development Director at Rheon to learn more about its collaboration with Decathlon.
Arc'teryx appoints first Chief Brand Officer and new GM EMEA
Technical outerwear brand creates new C-suite role as part of global growth strategy, also names EMEA leadership.
Transition over, new chief executive in place at JD-owned ISRG
Iberian Sports Retail Group (ISRG) has a new General Manager in José Pérez-Milá, Diffusion Sport and others report. He is replacing CEO Francesc Casabella, who has left the group.
Padel brand Nox appoints new General Manager
Spanish padel brand Nox promotes long-serving sales executive Iván García to the position, with Jesús Ballvé Cuesta remaining as CEO.
Cristina Álvarez becomes Chairwoman of El Corte Inglés
Cristina Álvarez is now Chairwoman of El Corte Inglés, with the board approving her appointment. She also chairs the Ramón Areces Foundation.
JD Sports global MD departs after 30 years
Michael Armstrong has left JD Sports after 30 years, with EMEA general manager Paul Orange promoted to managing director as the sportswear retailer reshapes its leadership structure.
New Balance names ex-Frasers exec EMEA sales VP
Ger Wright, who led Frasers Group’s sports division, joins New Balance to drive European expansion and capitalize on brand momentum.
PTPA seeking outside capital, per report
Players’ union explores $1bn raise to reshape tennis governance and commercial control.
LA Lakers star launches direct-to-fan platform
Luka Dončić has launched 77X, an athlete-owned platform that controls IP and fan relationships—bypassing traditional brand partnerships through vertical integration.
Ramos-led consortium bidding for Sevilla FC
The Real Madrid legend’s consortium submits a €400 million letter of intent to buy into his first club
Nike Exec and basketball coaching legend George Raveling passes away
George Raveling, a former Nike marketing executive and Naismith Memorial Basketball Hall of Fame member, died at the age of 88, his family announced in a statement on social media.
Giorgio Armani dies aged 91
The legendary fashion designer had also diversified into sports.
Olympic champion Laura Dahlmeier dies at 31
Alpine athlete and former biathlete Laura Dahlmeier has died. The 31-year-old German died in a rockfall while climbing Laila Peak in Pakistan’s Karakorum Mountains. The news was confirmed by her management on Dahlmeier’s Instagram channel.
Intelligence, analysis and advice for the global sporting goods industry.
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