People
It's people's business and we cover it. Find here the latest updates about personnel changes and read interviews with influential movers and shakers from the sports business.
Highlight interview
Columbia’s bold brand relaunch: Connecting with new audiences while honoring Its roots
Columbia has completed a comprehensive brand relaunch featuring a humorous campaign approach that returns to the company’s 1980s roots while targeting younger consumers in an increasingly competitive outdoor market. In this interview, Romain Cancilleri-Michy, Senior Brand Marketing Manager Europe at Columbia, explains how the company and modern consumers understand outdoor today and how it is positioning itself for long-term growth in a highly competitive market.
Atomic enters apparel market to expand long-term brand strategy
Austrian ski brand Atomic will enter the alpine apparel market in winter 2025/26, marking its largest portfolio expansion in decades as the company aims to build a comprehensive winter lifestyle brand beyond equipment.
FESI: ‘Our members are committed to staying the course’
Secretary General Jérôme Pero explains how FESI works to turn EU sustainability and digital policies into workable solutions.
Richard Kuchinsky: ‘A sustainable shoe must be a good shoe first, sustainable second’
Leading footwear designers reveal the complex trade-offs between sustainability and performance in running shoes.
Melissa Kaar: 'Regardless of race, gender identity, sexual orientation, ability – there is a place for everyone in sport'
Managing director Melissa Kaar discusses the adidas Foundation’s evolution from startup phase to independent entity, detailing challenges from bank accounts to building trust with grassroots partners using sport for social change.
Decathlon and Rheon Labs in first, but not last, compression-collaboration
SGI Europe has spoken with the Development Director at Rheon to learn more about its collaboration with Decathlon.
Intersport CEO Foley highlights running boom, stresses local approach
Tom Foley says that running is Intersport’s standout category, while outdoor has not yet reached former levels.
US Soccer names Deloitte’s Dan Helfrich as COO
The US Soccer Federation has appointed Dan Helfrich, outgoing Chairman and CEO of Deloitte Consulting, as its new Chief Operating Officer, effective January 1, 2026
Xponential Fitness appoints Chief Legal Officer
Xponential Fitness Inc. (NYSE: XPOF) has appointed Gavin M. O’Connor Chief Legal Counsel & Administrative Officer. He will take charge on Nov. 14.
Columbia Sportswear names Co-Presidents
Columbia Sportswear Company promoted longtime legal and business executive Peter J. Bragdon and brand strategist Joseph P. Boyle to Co-Presidents on Nov. 12.
Buffett to step down at Berkshire in early 2026
In his annual letter, Warren Buffett says he will step aside “at the start of 2026” and indicates co-CEOs Ajit Jain and Greg Abel as successors at Berkshire Hathaway.
Under Armour names new CFO
Under Armour has named Reza Taleghani CFO, to succeed David Bergman, who departs after two decades. The transition takes effect in February 2026.
Arvind names Sunitha Lal CHRO
To help scale its sportswear and composites businesses, Arvind has hired a new CHRO, Sunitha Lal, who brings decades of HR expertise.
Chelsea footballer Chalobah backs Track Titan
Chelsea FC’s Trevoh Chalobah joins a $5M seed round for Track Titan, an AI-powered motorsport platform backed by elite sports and tech investors.
Lewis Hamilton named the most marketable athlete in the world
The SportsPro ranking is now in its 16th year.
Cristiano Ronaldo is the highest-paid football player
Lionel Messi takes the second spot and is the sole representative of Major League Soccer (MLS) in the ranking.
Nike Exec and basketball coaching legend George Raveling passes away
George Raveling, a former Nike marketing executive and Naismith Memorial Basketball Hall of Fame member, died at the age of 88, his family announced in a statement on social media.
Giorgio Armani dies aged 91
The legendary fashion designer had also diversified into sports.
Olympic champion Laura Dahlmeier dies at 31
Alpine athlete and former biathlete Laura Dahlmeier has died. The 31-year-old German died in a rockfall while climbing Laila Peak in Pakistan’s Karakorum Mountains. The news was confirmed by her management on Dahlmeier’s Instagram channel.
Intelligence, analysis and advice for the global sporting goods industry.
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