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2026-07-30T10:39:00+01:00

Kretschmer, a 25-year adidas veteran and outgoing C&A CFO, joins the Executive Board September 1, succeeding Harm Ohlmeyer.

SGIE Daily Digest

The news, analysis and competitive signals that matter — curated for industry professionals.

adidas names Birgit Kretschmer as next CFO
2026-07-30T10:39:00+01:00
Kretschmer, a 25-year adidas veteran and outgoing C&A CFO, joins the Executive Board September 1, succeeding Harm Ohlmeyer.
Unisport hires ex-Dick’s eCommerce chief as global CMO
2026-07-28T15:44:00+01:00
Denise Karkos moves from Dick’s Sporting Goods to lead marketing at Innova Capital-backed Unisport
PUMA taps Dusan Hamlin to lead global e-commerce
2026-07-22T15:04:00+01:00
Hamlin’s appointment follows PUMA’s split of its direct-to-consumer business into retail and e-commerce arms.
PFAS-free membrane maker Niber builds toward a brand
2026-07-21T12:10:00+01:00
Niber Technologies has appointed BRAIND’s Tomas Vucurevic as Chief Brand Advisor to lead its ingredient brand strategy.
Digital Brands Group hires Vuori’s growth exec
2026-07-21T08:09:00+01:00
David Sosnowski helped drive Vuori’s growth before joining the board of this little-known Nasdaq-listed apparel company.
Anta brand CEO Xu Yang resigns
2026-07-17T07:18:00+01:00
Anta Sports Products confirms Xu Yang has resigned as CEO of its namesake brand; Lai Shixian named interim CEO.
Gymshark appoints new CTO
2026-07-13T17:34:00+01:00
Shaun Perkinson succeeds John Douglas. The move comes alongside physical retail expansion and the founder’s move to buy back control of the brand.
PUMA hires Nike veteran to lead new Core unit
2026-07-13T15:30:00+01:00
The move follows PUMA splitting its business into separate Sportstyle and Core teams.

Decathlon seeds ownership across the workforce
2026-06-17T14:29:00+01:00
Decathlon Seed offers €2,000 in free shares to eligible staff worldwide, with a three-year vesting period.
INTERSPORT Schweiz lands top employer ranking
2026-06-02T11:45:00+01:00By SGI Europe Editorial Team
Culture as a retention tool: Intersport Schweiz joins Switzerland’s top-rated employers.
GoPro cuts 23% of workforce in restructuring
2026-04-08T14:36:00+01:00By SGI Europe Editorial Team
The action camera maker is axing nearly a quarter of its global staff as part of a cost-cutting drive timed for Q2 2026.
JD Sports brings 10,000 young people to career event
2026-02-24T13:45:00+00:00By SGI Europe Editorial Team
The sports retailer’s JD UP program, launched in 2020, has now reached tens of thousands of young people across the UK, Spain — and is heading to the US.

Asian tennis athletes are no longer the backup option
2026-07-12T07:40:00+01:00
Once an afterthought, Asian stars like China’s Zheng Qinwen now command top sponsorship dollars, rewriting who brands back.
Ronaldo’s data becomes WHOOP’s best ad
2026-07-03T06:26:00+01:00
A record eight players are over 40 at this World Cup. WHOOP built a Ronaldo campaign around exactly that.
Cyclist turned marathoner launches running label in Leeds
2026-07-02T19:35:00+01:00
Edmondson raced UK’s Node4-Giordana for years before winning a marathon by 10 minutes.
IOC announces $10,000 grant for every Olympic athlete
2026-07-01T16:55:00+01:00
Not prize money, not a podium reward: the IOC will pay every Olympic competitor $10,000, starting with Milano Cortina 2026.
She’s a brand…and she´s back at 44
2026-06-30T15:36:00+01:00
Serena Williams’ return to Wimbledon at 44 as a wildcard has left has left two of key sponsors exposed.
Harry Kane, top scorer and entrepreneur
2026-06-29T18:01:00+01:00
The £20m Seat Unique raise is the latest move in Kane’s quietly expanding equity portfolio.
When Messi scores, the brand machine fires
2026-06-17T20:57:00+01:00
A hat-trick against Algeria also activated adidas, Dick’s and a commercial system already in place.
LVMH-backed Champ fund backs Rhoback in $50m debut deal
2026-06-15T18:39:00+01:00
The new athlete-equity fund backed by LVMH deploys nearly $50m into US activewear brand Rhoback: its first investment.

DF Sport Specialist founder Longoni dies at 83
2026-05-01T10:45:00+01:00
The Italian entrepreneur who built Longoni Sport and DF Sport Specialist died April 29. His story spans mountain retail, alpinism and community.
Colmar’s Mario Colombo dies at 71
2026-04-06T22:21:00+01:00
Mario Colombo dies aged 71: Colmar president and Made in Italy ski sportswear figure
Farewell to Nicola Pietrangeli
2025-12-01T13:39:00+00:00
Nicola Pietrangeli, Italy’s greatest tennis player and a symbol of elegance and joie de vivre, has died at 92.
Nike Exec and basketball coaching legend George Raveling passes away
2025-09-09T07:52:00+01:00
George Raveling, a former Nike marketing executive and Naismith Memorial Basketball Hall of Fame member, died at the age of 88, his family announced in a statement on social media.