People and HR
The talent decisions shaping the sporting goods industry
Leadership moves, talent trends, and the people behind the strategy. SGI Europe tracks executive appointments, board changes, and workforce dynamics across the global sporting goods industry, with interviews with the executives, founders, and operators who are making it happen.
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Leadership Moves | HR and Talent | Interviews | Athletes
Latest
Mizuno names Mandrakas Sales Rep Sportstyle DACH
Wassilios Mandrakas joins Mizuno from Säck & Nolde on November 1 to lead Sportstyle sales in Germany and Austria.
Startups to watch: LIGAS, premium yoga made in Poland
LIGAS wants to win Polish premium yoga before global players do, with local production and a bold image as its calling cards.
J.Lindeberg names Henrik Bunge CEO from April 2027
Henrik Bunge, CEO of Björn Borg since 2014, will become CEO of J.Lindeberg on April 1, 2027. Björn Borg is seeking a successor.
LATEST
Lululemon appoints Tara Poseley to its board
The last board seat owed to Chip Wilson goes to Tara Poseley, who ran product at Lululemon a decade ago.
Deckers adds The RealReal’s CEO to its board
Rati Sahi Levesque, who was The RealReal’s first employee in 2011 and now runs the company, joins the Deckers Brands board on Dec. 1.
Puma names Arne Arens Chief Commercial Officer
Former Unspun CEO Arne Arens joins the Puma Management Board on Nov. 15 to lead global sales and market strategy.
FP Movement names ex-Nike Kylee Clarke marketing head
The activewear label creates a global marketing role as revenue rises 26% and it plans to grow in Europe.
Ex-Snipes CEO Schröder confirms Skechers EMEA role
The former Snipes CEO oversees 58 countries, over 1,000 stores and two distribution centers for the US footwear group.
Dennis Tao elected Puma Supervisory Board Chairman
Anta’s Head of M&A and Capital Markets succeeds Héloïse Temple-Boyer, with former Anta brand executive Jeanne Huang also joining.
Harry Arnett returns to Callaway as chief brand officer
The marketer who led Callaway’s brand from 2012 to 2019 is back, now in charge of brand strategy and demand creation worldwide.
Father and son now share the Amer Sports boardroom
Eric Ding, who runs Descente China for Anta, joins his father Shizhong Ding on the board of the Arc’teryx and Salomon owner.
Head rebuilds US leadership ski team
Matteo Murer joins from Tecnica Group to run Head’s global ski boot unit, and Frank Shine is hired as a marketing consultant.
Mizuno names Mandrakas Sales Rep Sportstyle DACH
Wassilios Mandrakas joins Mizuno from Säck & Nolde on November 1 to lead Sportstyle sales in Germany and Austria.
J.Lindeberg names Henrik Bunge CEO from April 2027
Henrik Bunge, CEO of Björn Borg since 2014, will become CEO of J.Lindeberg on April 1, 2027. Björn Borg is seeking a successor.
Lululemon appoints Tara Poseley to its board
The last board seat owed to Chip Wilson goes to Tara Poseley, who ran product at Lululemon a decade ago.
Deckers adds The RealReal’s CEO to its board
Rati Sahi Levesque, who was The RealReal’s first employee in 2011 and now runs the company, joins the Deckers Brands board on Dec. 1.
Puma names Arne Arens Chief Commercial Officer
Former Unspun CEO Arne Arens joins the Puma Management Board on Nov. 15 to lead global sales and market strategy.
FP Movement names ex-Nike Kylee Clarke marketing head
The activewear label creates a global marketing role as revenue rises 26% and it plans to grow in Europe.
Ex-Snipes CEO Schröder confirms Skechers EMEA role
The former Snipes CEO oversees 58 countries, over 1,000 stores and two distribution centers for the US footwear group.
Dennis Tao elected Puma Supervisory Board Chairman
Anta’s Head of M&A and Capital Markets succeeds Héloïse Temple-Boyer, with former Anta brand executive Jeanne Huang also joining.
HR & TALENT MANAGEMENT
Adidas cuts a tech hub in India it built five years ago
Adidas India Tech Cuts: Digital Build-Out Strategy Under Review
Noto Group answers sporting goods two-way talent demand
New UK partners let the firm serve outbound demand from US sporting goods brands, not just inbound demand from Europe.
New Balance UK factory gets a garden by a jeweller
London jewellery brand Bleue Burnham, founded by a self-taught gardener, designed the space for New Balance’s 300 UK shoemakers.
Decathlon seeds ownership across the workforce
Decathlon Seed offers €2,000 in free shares to eligible staff worldwide, with a three-year vesting period.
Wictory AI recruits Olympic athletes as investors
The Vienna AI coaching startup adds a second Austrian sports champion to its backers as it expands into the US.
adidas removed its own logo for Messi’s last match
The jersey carried Messi’s signature mark, and it was on sale 11 days before he wore it in Buenos Aires.
On’s plan is ordinary. Its execution must not be.
Revenue growth slowing to high-teens, wholesale expanding, football and golf as loudspeakers, no loyalty program. On’s easy years are over.
Asian tennis athletes are no longer the backup option
Once an afterthought, Asian stars like China’s Zheng Qinwen now command top sponsorship dollars, rewriting who brands back.
Ronaldo’s data becomes WHOOP’s best ad
A record eight players are over 40 at this World Cup. WHOOP built a Ronaldo campaign around exactly that.
Cyclist turned marathoner launches running label in Leeds
Edmondson raced UK’s Node4-Giordana for years before winning a marathon by 10 minutes.
IOC announces $10,000 grant for every Olympic athlete
Not prize money, not a podium reward: the IOC will pay every Olympic competitor $10,000, starting with Milano Cortina 2026.
She’s a brand…and she´s back at 44
Serena Williams’ return to Wimbledon at 44 as a wildcard has left has left two of key sponsors exposed.
adidas marketing ops VP Jochen Denninger dies at 57
Jochen Denninger, adidas Vice President of Marketing Operations since 2024, died on August 23 after 29 years with the brand.
DF Sport Specialist founder Longoni dies at 83
The Italian entrepreneur who built Longoni Sport and DF Sport Specialist died April 29. His story spans mountain retail, alpinism and community.
Colmar’s Mario Colombo dies at 71
Mario Colombo dies aged 71: Colmar president and Made in Italy ski sportswear figure
Farewell to Nicola Pietrangeli
Nicola Pietrangeli, Italy’s greatest tennis player and a symbol of elegance and joie de vivre, has died at 92.
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