The latest news, analysis and data on corporate strategic initiatives, the latest mergers and acquisitions, IPOs, insolvencies and cooperations in the sporting goods industry.

Adidas CEO Bjørn Gulden

Adidas CEO Bjørn Gulden: “Why ‘no’?”


Albeit Adidas presented the first loss in 30 years, CEO Gulden is driven by optimism.


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Puma CEO Arne Freundt: “Puma is the challenger in sports and sports culture”


Puma is facing a crucial year in a difficult market environment. Sharpening the brand profile and raising consumer awareness in two difficult markets is key for the brand in 2024.