Consumer

Latest consumer story

2026-02-04T15:11:00+00:00By SGI Europe Editorial Team

On-course participation surpassed 29 million in 2025, marking eight consecutive years of growth and reinforcing the sport’s resilience

Global sports economy: numbers and outlook | WEF report
2026-01-29T17:03:00+00:00
A new WEF analysis reveals sports tourism as the biggest driver, but climate threats and physical inactivity could erode revenues.
Ironman reports record registrations in 2025
2026-01-19T16:33:00+00:00By SGI Europe Editorial Team
The organization has reported over 250,000 race registrations across Ironman and Ironman 70.3 events in the season.
France sports economy reaches €78bn
2026-01-19T16:32:00+00:00By SGI Europe Editorial Team
Banking group BPCE report reveals French sports economy represents 2.7% of GDP, with 147,000 companies and strong post-Olympics momentum.

Spain sees sports participation surge to 62.7%
2026-02-06T11:58:00+00:00By SGI Europe Editorial Team
Ministry survey reveals sports participation jumped 5.4% since 2022, with women narrowing the gender gap and professional coaching seeing significant growth.
Global sports economy: numbers and outlook | WEF report
2026-01-29T17:03:00+00:00
A new WEF analysis reveals sports tourism as the biggest driver, but climate threats and physical inactivity could erode revenues.
Polar 2025 data reveals structured training surge
2026-01-13T17:13:00+00:00By SGI Europe Editorial Team
Sports tech firm Polar reports users averaged 301 minutes of weekly training in 2025, twice WHO recommendations, with 87% tracking heart rate.

Eco-conscious consumers are reshaping the sports and outdoor industry. Discover the latest trends and strategies to stay ahead in our special series.

US golf participation hits eight-year growth streak
2026-02-04T15:11:00+00:00By SGI Europe Editorial Team
On-course participation surpassed 29 million in 2025, marking eight consecutive years of growth and reinforcing the sport’s resilience
Visa Study: AI reshapes winter sports participation
2026-01-30T06:57:00+00:00By SGI Europe Editorial Team
AI is reshaping how Americans engage with winter sports, with 44% planning snowboarding bookings inspired by the Olympics, Visa study shows.
Fans and sports: what can be improved? New research
2026-01-26T07:31:00+00:00By SGI Europe Editorial Team
New research identifies a “joy gap” in sports: fans want 90-minute experiences with light spectacle and micro-agency, not scripted drama or endless games.
UK retailers see best Boxing Day in decade
2025-12-29T21:52:00+00:00
Boxing Day footfall in the UK jumped 4.4% year-on-year, marking the strongest increase in over a decade despite a sluggish morning start.
Running shoes in 2025: more cushioned than ever
2025-12-20T14:50:00+00:00By Valentina Giannella
The sports shoe market swapped race-day fireworks for weekday miles. Gen Z embraced max-cushioned shoes for walking, running and commuting.
Sporting goods drive US holiday sales growth
2025-12-17T19:21:00+00:00By SGI Europe Editorial Team
November retail sales in the US climbed 4.5% year-over-year, driven by strong gains in sporting goods, digital products and clothing.