After winning the German Brand Award 2017 this past summer, Keller Sports also received the German Design Award 2018 in the category of “excellent communications web design web.” The German multi-channel retailer based in Munich has a premium positioning in the market and offers a narrow selection of branded products online. It opened its first physical store in Munich this summer. The company also won the Shop Usability Award on June 22. The award honors the most innovative online stores in Germany. The jury of the German Design Award underlined Keller Sports' product matching engine, KSPME, which was developed by the company itself so that consumers can find products matching their needs on Keller Sport's website.