Global impact organization Circle Economy has released its latest annual Circularity Gap Report – for the first time this year in collaboration with Deloitte. The report makes for sobering reading, with circularity down from 8.6 percent in 2020 to 7.2 percent in 2023 and the world relying almost exclusively on new (virgin) materials.

There is, however, some hope: Making use of 16 transformational circular solutions across four key systems – food, the built environment, mobility and transport, and crucially for the sporting goods industry, manufactured goods and consumables – can reverse the current overshoot of five of the nine key planetary boundaries.

For manufacturers, there is a key take-home in the report: Use less, use longer, use again and make clean, with products needing to be designed with these circularity principles in mind. The report also encourages purpose-driven collaboration between the public and private sectors.

There are compelling business reasons to adopt a circular business model - as well as ethical grounds - with experts relaying strong consumer sentiment for sustainability. At ISPO 2022, Deloitte reported 69 percent of Gen Z expect actors in the sports world to do more for the environment (For more information on circularity in retail at ISPO, see our report in The Outdoor Industry Compass).

You can read more about circular business in our circular business special. Download the full CGR report here.