According to CMDsport, sales at Intersport Spain were up year-on-year by 1.9 percent, to €57.5 million, for the first quarter of 2022. Full-year sales for 2021 amounted to €246 million, up by 15 percent from 2020 but still 14 percent shy of 2019’s €287 million.
Although revenues are but halfway back to where they were two years ago, the company is happy to report that it has achieved much of its three-year plan through 2023, which consisted of digitalizing and standardizing (same banner, same IT) its stores; implementing an omnichannel, multi-brand, multi-category strategy; farming out its warehousing, and ensuring its financial stability.
Last year Intersport Spain opened six stores through Intersport Quinze (Tarragona), Intersport Élite (Mallorca), Intersport Sabina (Las Palmas, Gran Canaria), Intersport Moya (Madrid) and Intersport Retail One, which breaks down into Intersport Guimar (Tenerife) and Intersport Riviera (La Coruña). In addition, Intersport Pérez Lumbreras is refurbishing its store in Tudela.
In the first quarter of this year, Reolme of the Grupo Young Retail opened a 600-square-meter store in Madrid, while a store in Pamplona has changed hands from Intersport Irabia to Intersport Intermorea Sport, and in May-June will undergo refurbishment towards the Retail Intersport 2.0 concept.
April will see two more store openings: a 600-square-meter store to be operated by Intersport Retail One in Icod de los Vinos, Tenerife, and a 300-square-meter store to be operated by Intersport Élite in Palma de Mallorca.