Xtep’s five-year revenue target will be bolstered by retail expansion


Xtep International, whose business model is a combination of its own label for China’s mass market and four western brands (K-Swiss and Palladium worldwide, and joint ventures for Merrell and Saucony in China) targeting the premium end, wants to take its Xtep brand to 20.0 billion yuan renmimbi (€2.86bn) and ...

REGISTER a Free Account today or SIGN-IN if you are already a subscriber of SGI Europe.

Gated access promo

It’s time to get you onboard. Subscribe today!

Subscribe today for just €9,90 / first month. Cancel at any time.

  • Insights you won’t find anywhere else about sporting goods brands and retailers and the sporting goods market
  • Highly trusted business information you can rely on to make important decisions
  • Guest chronicles, interviews, insights from industry experts and leaders that are shaping the future of the industry


Or continue reading this article and REGISTER NOW. If you are interested in a Team or Corporate subscription, click here to find out more