Despite unsatisfactory 2023 result, Hummel’s CEO aims for top-ten market position


In its 2023 financial statements, Danish sports brand Hummel set a new sales record for the third year in a row. Revenue increased from 2.201 billion Danish kroner (€295.06m) in 2022 to DKK 2.225 billion (€298.27m) in 2023. Still, the cost of realizing inventory, rising interest rates and bankruptcies of ...

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