Sales continue to be strong for Hövding airbags for cyclists, even outside the Nordic region. The Swedish supplier raised its sales significantly in Germany in 2018, largely thanks to new contracts with SportScheck and Globetrotter, which accounted for 8 percent of total sales during the last quarter of 2018.

In an interview conducted by Sportfack magazine, the company's chief executive, Fredrik Carling, said that Hövding's sales in Germany increased by 96 percent in 2018.

The company's overall turnover grew by 37 percent in 2018. The growth was lower than expected due to delayed deliveries, which resulted in delayed sales and better results toward the end of the year.

With the planned launch of a new Hövding 3.0 range in the autumn, the company plans to further establish itself in Germany, while expanding in the U.K.