Assosport, the Italian Association of the Sporting Goods Industry, is urging the Italian government to adopt effective measures to help the sector recover, after three months of inactivity. In its opinion, the measures should include, among others, an exceptional reduced VAT rate of 4 percent on sporting goods until July 30. The aim would be to promote physical activity after the self-confirment period, while boosting purchases of sports apparel, footwear and equipment. The Italian sporting goods sector generates combined annual revenues of €13 billion, but if public help is not given in this difficult phase, thousands of jobs and 20 percent of this turnover are at risk, Assosport said.