Adidas failed to convince the Southern District Court in Manhattan that the use of stripes on the clothing of luxury brand Thom Browne Inc. infringes the sporting goods giant’s trademark, the three stripes. The jury found Jan. 12 that there was no trademark infringement or dilution. Adidas sought $867,225 in damages – the amount it said it would have received in licensing fees and royalties from Thom Browne Inc. had a collaboration been official – and more than $7 million in sales profits. Browne’s stripe design would deceive consumers, the German company argued.

Adidas first objected to the use of three parallel stripes on Thom Browne’s products in 2007 and then in 2018 to the design, which Thom Browne had since changed to four stripes. Arguments and discussions persisted until 2021 when Adidas finally filed suit alleging that the four-stripe and “grosgrain” stripe patterns on Thom Browne’s footwear and activewear infringed Adidas’ three-stripe trademark rights. The trial began in Manhattan court on Jan. 3, 2023.

According to the verdict, Thom Browne’s team proved that the two companies have coexisted for more than a decade since the designer switched to four stripes and that they have not harmed Adidas’ business. According to Reuters, a spokesperson for the company said in an email that Adidas was disappointed but would “continue to vigilantly enforce our intellectual property, including filing any appropriate appeals.”