Chinese sports brands seem to have found a comfortable niche in a growing domestic market. It is giving no signs of slowing down for them or for the international brands, which are positioned in a higher segment. Some of the Chinese companies' gains are coming from higher average prices.
Register a free account or login to unlock 3 more articles each week
SIGN-IN if you are already a subscriber of SGI Europe.

Already a subscriber? Sign in
Ready for unlimited coverage?
Upgrade to Professional or Premium for unlimited access to exclusive reports,
C-suite interviews, market analysis, and industry-wide research—with team licensing included.
Already registered? Sign in here