Adidas rolls out new ambassador network for college student-athletes in the U.S.

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The U.S. National Collegiate Athletics Association (NCAA) (a non-profit through which many colleges and universities in the U.S. organize their athletic programs) has shifted its economic model in July 2021, allowing student-athletes the ability to monetize the use of their Name, Image and Likeliness (NIL) for the first time. Now, ...

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