Hövding was rated as the best bike “helmet” based on a series of crash tests conducted by a Swedish insurance company, Folksam. The second best one was a relatively cheap MIPS helmet from Biltema, a chain of car accessories. While Hövding’s head cover, called the Chief, is not really a helmet but a head protection airbag, it won over 26 other more traditional helmets including those of POC, Bell, Giro and others in a generally higher price segment.