Sport 2000 has appointed Gérard Barin as its new purchasing director, effective April 8. Barin, 55, brings 25 years of experience in purchasing functions in the sporting goods sector. He began his career in 1980 working for Go Sport in France, where he climbed the ladder from store manager to purchasing and marketing director in 1986. In 2000, he joined the PPR conglomerate to develop and manage purchasing for Printemps' sports banners in France, Made in Sport and Citadium. Barin worked also for Salomon France as commercial director from 1991 to 1994, and as European brand director for Dare2B, part of the Regatta group, from 2004 to 2007. In 2008, he founded his own consulting firm, specializing in the sports, fashion and distribution businesses.

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