The concentration of European outdoor retailing is continuing apace with the acquisition of Friluftsland, one of the leading Danish outdoor retailers, by the owner of Globetrotter in Germany, Naturkompaniet in Sweden and Partioaitta in Finland.  Just a few weeks after the A.S. Adventure Group bought McTrek in Germany, the Fenix Outdoor Group has agreed to purchase a Danish retail company encompassing seven multi-brand Friluftsland stores, along with a The North Face and a Fjällräven store. They jointly generate an annual turnover of about €15 million, making Friluftsland one of the three leading specialists in Denmark along with Spejder Sport and Eventyr Sport. More in The Outdoor Industry Compass.

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