HYROX becomes a brand battlefield | Article | Sporting Goods Intelligence

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Alex Roncevic seen during the HYROX race in Vienna, Austria on Febuary 7 2026

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Alexandre ricart via Unsplash

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Alex Roncevic seen during the HYROX race in Vienna, Austria on Febuary 7 2026

Alex Roncevic seen during the HYROX race in Vienna, Austria on Febuary 7 2026

Source: Red Bull Content Pool for editorial use

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