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Tracking fitness as a growth engine for sporting goods: from gyms and studios to connected platforms and outdoor fitness. Exploring how participation trends, technology, and lifestyle shifts shape product demand and brand strategies across apparel, footwear, and equipment.
The US connected fitness brand launches its first gym-grade bike and treadmill, pairing Peloton content with Precor industrial hardware.
The news, analysis and competitive signals that matter — curated for industry professionals.
Sign up for freeSports tech firm Polar reports users averaged 301 minutes of weekly training in 2025, twice WHO recommendations, with 87% tracking heart rate.
The US connected fitness brand launches its first gym-grade bike and treadmill, pairing Peloton content with Precor industrial hardware.
The JD Sports-owned chain is accelerating into the space abandoned by Intersport, with 70 stores planned by 2028.
London startup targets gym studios and flexibility-seeking users with a no-subscription booking model, backed by £250,000 in pre-seed funding.
Yorkshire fitness tech startup targets its 260,000-strong user base with fresh capital to deepen AI capabilities and expand gym partnerships globally.
The $15m-backed series applies HYROX’s fixed-format, global-circuit model to CrossFit, opening in Texas in June 2026 with 11 events planned for Season 1.
Hong Kong startup PointFit reads lactate through sweat in real time, as VC firm Seveno Capital backs its path from elite sport to mass market.
Czech indoor cycling platform Rouvy secures official training partner status for the Giro d’Italia and other RCS Sports events.
The GPS and wearables giant beats records across all five segments, proposes a 17% dividend hike and targets $7.9bn in 2026.
Following key fitness players across technology integration, precision wearables, apparel innovation, athleisure evolution, and club accessibility—tracking the business strategies and partnerships driving sporting goods demand.