Fitness
Tracking fitness as a growth engine for sporting goods—from gyms and studios to connected platforms and outdoor fitness—exploring how participation trends, technology, and lifestyle shifts shape product demand and brand strategies across apparel, footwear, and equipment.
IN THE SPOTLIGHT
Polar 2025 data reveals structured training surge
Sports tech firm Polar reports users averaged 301 minutes of weekly training in 2025, twice WHO recommendations, with 87% tracking heart rate.
EDITOR´S PICK
Campaign spotlight: turning resolutions into sustained action
US premium activewear brand Rhone launched 12 Pursuits, a year-long founder-led program blending mental fitness with monthly actionable themes.
Speedo launches ‘Swim Gains’ New Year campaign
The swimwear brand teams up with fitness influencers to showcase how water-based training builds strength, stamina and performance in 2026.
Campaign spotlight: turning resolutions into sustained action
US premium activewear brand Rhone launched 12 Pursuits, a year-long founder-led program blending mental fitness with monthly actionable themes.
Polar 2025 data reveals structured training surge
Sports tech firm Polar reports users averaged 301 minutes of weekly training in 2025, twice WHO recommendations, with 87% tracking heart rate.
TaiSPO 2026 set to showcase fitness boom
TaiSPO 2026 debuts Motion Vision startup zone as global fitness equipment market heads toward $17bn. Event runs March 25–28 in Taipei.
US fitness franchise offers flexible Pilates deals
American Pilates franchise breaks from traditional New Year contracts, offering members choice between discount and commitment-based packages.
Athleisure brand Cheak opens first flagship in Singapore
Founded by ex-ClassPass colleagues, Cheak celebrated its fifth anniversary with a flagship store debut at one of Singapore’s premier luxury malls.
Fitness Beats Alcohol for Longevity
A comprehensive Norwegian study reveals that preserving high levels of cardiorespiratory fitness has a greater impact on longevity than making modest changes in alcohol intake, emphasizing the importance of staying active for long-term health outcomes.
Wellness platforms compete on mental health
Wellness platforms now prioritise mental health, AI personalisation and measurable ROI as employers demand proof of impact on stress and costs.
Companies
Following key fitness players across technology integration, precision wearables, apparel innovation, athleisure evolution, and club accessibility—tracking the business strategies and partnerships driving sporting goods demand.
Strava
Strava files for IPO as fitness app capitalizes on growth
Gen Z chooses fitness over social media, Strava study reveals
Strava withdraws patent lawsuit against Garmin
Patent disputes overlap Garmin with Strava and Suunto
Strava is preparing for IPO
Runna launches in seven new languages
Small brand, big stride: Tapping into the power of running clubs
Strava unveils global winners of its inaugural Metro for Academic Researchers Program
F45 Training
GARMIN
Analysis: Industry stocks tumble 14% in 2025
Garmin lifts outlook as fitness drives growth
Strava withdraws patent lawsuit against Garmin
Patent disputes overlap Garmin with Strava and Suunto
The top sporting goods industry performers by sales and profits in Q2 2025
Olympic champion Laura Dahlmeier dies at 31
Garmin raises full year guidance after strong Q2
Full list: Global sporting goods industry stock market performers 2024
The top sporting goods industry performers by sales and profits in Q1 2025
Garmin introduces cycling headlight with built-in 4K camera
Peloton
Analysis: Industry stocks tumble 14% in 2025
Peloton recalls 800,000 bikes
Executive pay rebounds across vendors in 2024
Peloton launches commercial hardware line and AI coaching program
The top sporting goods industry performers by sales and profits in Q2 2025
Peloton’s FY25 shows smaller loss, lower debt
The top sporting goods industry performers by sales and profits in Q1 2025
Peloton banking on higher subscriptions to lift FY sales, margins
Shareholder lawsuits settled by Peloton
Peloton Interactive appoints COO
Planet Fitness
Technogym
Technogym and World Athletics launch RUN X
Global sports equipment market rebounds 1.8% in 2024
Technogym is recognized with the EcoVadis Platinum Medal for Sustainability
Technogym posts strong FY24 results despite geopolitical uncertainties
Technogym inaugurates US headquarters in Jersey City
Wellness to ‘Healthness’: Technogym’s latest concept
DATA AND PARTICIPATION
Polar 2025 data reveals structured training surge
Sports tech firm Polar reports users averaged 301 minutes of weekly training in 2025, twice WHO recommendations, with 87% tracking heart rate.
Fitness Beats Alcohol for Longevity
A comprehensive Norwegian study reveals that preserving high levels of cardiorespiratory fitness has a greater impact on longevity than making modest changes in alcohol intake, emphasizing the importance of staying active for long-term health outcomes.
Racquet sports add years to life
New research shows racquet sports offer the biggest longevity gains, with tennis adding nearly ten years compared to a sedentary lifestyle.
Japanese walking tops 2026 fitness trends
Japanese walking leads surge in accessible fitness as PureGym report shows shift away from high-intensity workouts towards sustainable movement.
Gen Z chooses fitness over social media, Strava study reveals
Gen Z is turning away from social media toward active lifestyles, with running clubs, weight training and fitness spending on the rise in the US.
Intelligence, analysis and advice for the global sporting goods industry.
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