Fitness

Tracking fitness as a growth engine for sporting goods: from gyms and studios to connected platforms and outdoor fitness. Exploring how participation trends, technology, and lifestyle shifts shape product demand and brand strategies across apparel, footwear, and equipment.

IN THE SPOTLIGHT

Peloton_Logo

Peloton brings connected fitness to the gym

2026-03-17T09:48:00+00:00

The US connected fitness brand launches its first gym-grade bike and treadmill, pairing Peloton content with Precor industrial hardware.

SGIE Daily Digest

Stay informed. Stay ahead.
Every weekday in your inbox.

The news, analysis and competitive signals that matter — curated for industry professionals.

Sign up for free

DATA

2025: Reflected by Polar

Polar 2025 data reveals structured training surge

2026-01-13T17:13:00+00:00By

Sports tech firm Polar reports users averaged 301 minutes of weekly training in 2025, twice WHO recommendations, with 87% tracking heart rate.

Companies

Following key fitness players across technology integration, precision wearables, apparel innovation, athleisure evolution, and club accessibility—tracking the business strategies and partnerships driving sporting goods demand.