About us

Who we are:

Sporting Goods Intelligence is the leading global business media and information provider in the $1.5 trillion sports & active lifestyle industry. Founded in 1989 and headquartered in Munich/Germany, SGI’s team is spread across 3 times zones, covering the global sports & active lifestyle space 24/7.

Through SGI’s website, email briefings, research, data analytics services, data, and bespoke research engagements, we interact with thousands of brands, retailers, technologists, financial market participants, global service providers, policy makers, federations and more.

SGI delivers deep insight into how this growing sector interacts with traditional fashion, sports, fitness, technology, governments, and markets.

Our Mission:

Empowering smart decisions about the evolving global landscape of sports & active lifestyle by informing and connecting industry executives, policy makers, investors, entrepreneurs and innovation leaders.

Our Vision:

We see sports & active lifestyle, including its impact on health, wellbeing and social aspects, as a ubiquitous part of the future. As this space continues to evolve, we view our role as the trusted moderator and authoritative voice for those who invest in, work with, make decisions about, or seek to understand the industry. We’ll achieve this by delivering objective, impactful, and timely information across our three pillars: news, research, and data.