China intelligence
Your guide to the world’s most critical sporting goods market: supply and retail, trade, consumer trends, and strategic shifts.
IN THE SPOTLIGHT
Adidas launches new pet collection in China
The sportswear giant debuts Originals collection for dogs and cats featuring tracksuits and puffer vests.
REPORT
Exclusive data: How Chinese consumers shop for outdoor apparel online
Explore key insights from the 2024–25 China Outdoor Apparel: 2024–25 Ecomm Report, including platform shifts, premiumization trends, and brand strategies from Nike, Anta and Hoka One.
Puma loses EU stripe trademark case
EU court rejects Puma’s opposition to Chinese entrepreneur’s stripe-based trademark, highlighting limits of protecting basic geometric elements.
Nike reshuffles leadership to focus on China
Nike names new leaders for EMEA and Greater China as 30-year veteran retires and company accelerates turnaround strategy under CEO Elliott Hill.
Anta posts mixed Q4 as FILA sustains momentum
Chinese sportswear giant’s flagship brand declines in Q4 while FILA and other portfolio brands post gains, helping push record annual revenue.
Xtep goes multi-channel in Malaysia
Xtep forms joint venture with Bonia Corporation in Malaysia, opening flagship store at Mid Valley Megamall as part of Southeast Asia expansion strategy.
Li Ning shares surge on improved 2025 outlook
Li Ning shares surged 4.4% in Hong Kong as investors look past a low-single-digit decline in Q4 retail sales toward an improved 2025 forecast.
China exports surge despite US crash
China recorded $1.18 trillion (€1.01tn) trade surplus in 2025 as exports to ASEAN and EU jumped while US shipments crashed 30 percent in December.
Trade and tariffs
China exports surge despite US crash
China recorded $1.18 trillion (€1.01tn) trade surplus in 2025 as exports to ASEAN and EU jumped while US shipments crashed 30 percent in December.
Deep dive: Vietnam’s $134bn US surplus driven by sports
Vietnam’s footwear and apparel exports surge despite Trump tariffs, posting $134bn US trade surplus as Nike, Adidas concentrate production there.
Hainan´s Sanya Mall celebrates fifth anniversary
Hainan Tourism Investment Duty Free’s flagship Sanya Mall marked its fifth anniversary with new brand openings including Under Armour Outdoor’s first Hainan location.
How sporting goods navigated 2025 tariffs
Global trade hit $35 trillion in 2025, but sporting goods brands faced a year of adaptation as tariffs forced rapid supply chain restructuring.
Technology
AI and its frontrunners – the US and China
The Trump administration released three new Executive Orders on AI. What’s in them? What are others doing?
Li-Ning is developing humanoids for developing sportswear
China’s Beijing Humanoid Robot Innovation Center and Li-Ning have launched the country’s first robotics sports science laboratory in Beijing. This new laboratory aims to utilize advanced robotics to enhance sports science and athletic performance.
Sourcing and supply chain
Sorona maker sells unit to fund spandex shift
CovationBio divests manufacturing stake to Primient, redirecting capital toward corn-based spandex alternative for athletic apparel markets.
MIQI expands GOTS-certified yoga wear production
Chinese manufacturer MIQI Apparel announces expansion of GOTS-certified sustainable yoga wear production capabilities for global market.
Companies
Anta posts mixed Q4 as FILA sustains momentum
Chinese sportswear giant’s flagship brand declines in Q4 while FILA and other portfolio brands post gains, helping push record annual revenue.
Li Ning shares surge on improved 2025 outlook
Li Ning shares surged 4.4% in Hong Kong as investors look past a low-single-digit decline in Q4 retail sales toward an improved 2025 forecast.
MIQI expands GOTS-certified yoga wear production
Chinese manufacturer MIQI Apparel announces expansion of GOTS-certified sustainable yoga wear production capabilities for global market.
HSG acquires majority stake in Golden Goose
Chinese investment firm HSG will take a majority stake in Golden Goose, with Temasek as minority investor, to support the brand’s international expansion.
Consumer
Chinese consumers between love for the outdoors and pursuit of premium activewear
China’s outdoor market has reached €20 billion with 23 percent growth. Premium activewear has become the new luxury as consumers prioritize wellness over fashion. Insights from ISPO sessions.
Intelligence, analysis and advice for the global sporting goods industry.
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