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China intelligence
Your guide to the world’s most critical sporting goods market: supply and retail, trade, consumer trends, and strategic shifts.
IN THE SPOTLIGHT
Adidas Chinese New Year film celebrates football family spirit
Young players choose training over festive celebrations in Adidas’s CNY film honoring China’s football development.
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On keeps marching: another China flagship
Swiss performance brand opens 802sqm flagship in Shenzhen as Asia-Pacific net sales surged 96% in 2025.
China moves – and the outdoor market follows
Record tourism and spending during the 2026 Spring Festival reveal a Chinese consumer spending more on movement – and on the gear that goes with it.
Intertextile Shanghai Spring debuts pet fashion area
A new dedicated zone at Asia’s biggest apparel textile fair signals how seriously the industry is taking China’s booming market for pet fashion.
Amer Sports earns China Top Employer again
The multi-brand group secured the Top Employers Institute certification for a second straight year, signaling a maturing HR strategy in a market that rivals are fighting to win.
CNY: Western brands learn China’s emotional playbook
How Nike, Lululemon and On transformed Lunar New Year marketing by understanding Chinese consumers’ need for escape from status comparison pressure.
Chinese brands claim visibility podium at Milano Cortina
Li-Ning, Anta, Peak, and Toread collectively supplied apparel for delegations from China to Ecuador, marking their most prominent global showcase to date.
UFC Gym enters mainland China market
The mixed martial arts organization’s fitness brand targets China’s growing demand for high-performance training and wellness experiences.
Swedish brand Craft opens first China flagship
The Swedish endurance sports brand debuts its Chinese retail strategy with a full-scenario experience store.
adidas x CLOT Chinese New Year collection
Canadian-Hong Kong designer Edison Chen’s CLOT label partners with adidas on Year of the Horse collection.
Xtep refinances HK$500m debt via new bond
Chinese sportswear group extends debt maturity by three years through concurrent repurchase and issuance, securing lower funding costs.
Crystal International builds smart China logistics hub
The Hong Kong-based apparel manufacturer expects its new automated warehouse to cut fabric transfer times by 75 percent from first quarter 2026.
How Anta can help Puma to come back in China
Industry insider explains why the Chinese sportswear giant has what it takes to reverse Puma’s decline.
WEBINARS
Watch now: The New Luxury in China’s $40B Sports Market
Watch SGI Europe & Hot Pot to analyze FY2025 e-commerce data and the shift toward high-performance gear in China’s $40B sports market.
Watch now: 5 major trends in China’s lifestyle landscape
Chinese consumers are spending more on premium sportswear and outdoorwear. Watch our Expert Talk to learn what this means for international brands.
WEBINAR: China outdoor apparel 2024–25: Strategic insights for the e-commerce market
This SGI Expert Talk with Hot Pot China analyses China’s outdoor apparel e-commerce market in 2024–25, focusing on platform performance, pricing trends, and the approaches brands are using to strengthen their position in a competitive category.
Companies
Yue Yuen 2025: Manufacturing stable, retail weighing on earnings
The world’s largest contract footwear manufacturer posted a 1.8 percent sales decline to $8.03 billion in fiscal 2025. Weak China retail weighed on results.
Frasers takes near 6% stake in Puma
Mike Ashley’s retail group joins Anta Sports as a significant Puma investor as the German brand struggles against Nike, Adidas and On.
NBA star Klay Thompson signs lifetime ANTA deal
Mavericks guard becomes seventh NBA player with lifetime deal as Chinese brand opens Beverly Hills flagship, leveraging 12,000 Asia stores network.
Xtep refinances HK$500m debt via new bond
Chinese sportswear group extends debt maturity by three years through concurrent repurchase and issuance, securing lower funding costs.
Anta posts mixed Q4 as FILA sustains momentum
Chinese sportswear giant’s flagship brand declines in Q4 while FILA and other portfolio brands post gains, helping push record annual revenue.
Xtep goes multi-channel in Malaysia
Xtep forms joint venture with Bonia Corporation in Malaysia, opening flagship store at Mid Valley Megamall as part of Southeast Asia expansion strategy.
Li Ning shares surge on improved 2025 outlook
Li Ning shares surged 4.4% in Hong Kong as investors look past a low-single-digit decline in Q4 retail sales toward an improved 2025 forecast.
Bosideng becomes first company to implement new industry standard for circular clothing in China
The Chinese down specialist is driving the apparel industry’s shift from linear to circular economy models.
Bosideng launches premium Vertex collection in Europe
Chinese down specialist Bosideng debuts its premium Vertex collection in Europe, designed in collaboration with techwear designer Errolson Hugh.
Analysis: Industry stocks tumble 14% in 2025
Public sporting goods companies lost $67bn in aggregate market value in 2025 as tariff fears and operating challenges sent valuations down 14.3% on a weighted basis.
HSG acquires majority stake in Golden Goose
Chinese investment firm HSG will take a majority stake in Golden Goose, with Temasek as minority investor, to support the brand’s international expansion.
Watch now: 5 major trends in China’s lifestyle landscape
Chinese consumers are spending more on premium sportswear and outdoorwear. Watch our Expert Talk to learn what this means for international brands.
Puma takeover rumors gain traction
Puma’s prolonged downturn and Artemis’s openness to divest its 29% stake spark renewed takeover rumors, with Anta emerging as the most credible suitor.
Yue Yuen faces margin pressure despite higher deliveries
Yue Yuen shipped more shoes but saw net profit fall 16 percent as rising wages and China’s weak retail sector hit earnings in the first nine months of 2025.
Fila opens brand experience hub in Biella
Fila has opened a brand experience center in Biella, Italy, reconnecting with its heritage under Anta Sports Group ownership.
Xtep posts low-single-digit Q3 growth for core brand; Saucony exceeds 20% in China
Xtep posts modest Q3 growth for main brand while Saucony China jumps over 20%, underscoring premium vs. mass-market divergence.
Sneaker & sports apparel giants lag in digital performance
New Catchpoint benchmark reveals Nike and Adidas suffer heavy losses from poor digital experience — a blind spot in the race for consumer loyalty.
361 Degrees reports 10% Q3 growth in core and kids retail, 20% in e-commerce
The Chinese running, kids and basketball specialist reports growth figures and launches an AI partnership with Standard Robots to drive innovation.
Fly Together Annecy 2025: Co-creating the future of textile innovation
Fly Together Annecy 2025 offers brands and designers an immersive space for true co-creation and outdoor product innovation.
Nike tops the sports category in Time magazine and Statista’s ranking of the world’s best companies
The ranking of 1,000 companies evaluates employee satisfaction, revenue growth and sustainability transparency.
Peak – A quiet champion
When the German basketball team was crowned European Champions, the logo gracing its jerseys was neither swoosh nor stripes, but a triangular shape with four letters underneath: P E A K.
Trade and tariffs
China exports surge despite US crash
China recorded $1.18 trillion (€1.01tn) trade surplus in 2025 as exports to ASEAN and EU jumped while US shipments crashed 30 percent in December.
Deep dive: Vietnam’s $134bn US surplus driven by sports
Vietnam’s footwear and apparel exports surge despite Trump tariffs, posting $134bn US trade surplus as Nike, Adidas concentrate production there.
Hainan´s Sanya Mall celebrates fifth anniversary
Hainan Tourism Investment Duty Free’s flagship Sanya Mall marked its fifth anniversary with new brand openings including Under Armour Outdoor’s first Hainan location.
How sporting goods navigated 2025 tariffs
Global trade hit $35 trillion in 2025, but sporting goods brands faced a year of adaptation as tariffs forced rapid supply chain restructuring.
Sourcing and supply chain
Crystal International builds smart China logistics hub
The Hong Kong-based apparel manufacturer expects its new automated warehouse to cut fabric transfer times by 75 percent from first quarter 2026.
Sorona maker sells unit to fund spandex shift
CovationBio divests manufacturing stake to Primient, redirecting capital toward corn-based spandex alternative for athletic apparel markets.
MIQI expands GOTS-certified yoga wear production
Chinese manufacturer MIQI Apparel announces expansion of GOTS-certified sustainable yoga wear production capabilities for global market.
Intelligence, analysis and advice for the global sporting goods industry.
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