US-based performance footwear and apparel brand Hoka, part of Deckers Brands, launched its new global campaign, “Together We Fly Higher.” The initiative emphasizes the role of community and mutual support in achieving personal milestones in running and beyond. The campaign features a two-minute anthem film and a series of short documentaries, including Together: Ultra Commitment and Together: Quiet Rituals. These spotlight real-life runners supported by family, friends and training crews, portraying how encouragement and shared purpose help individuals push boundaries.
“Our progress is fueled by the collective,” said Erika Gabrielli, Vice President of Global Marketing at Hoka. “This campaign puts a spotlight on humans supporting humans.
The campaign builds on Hoka’s existing “Fly Human Fly” platform and will be distributed globally via connected TV, out-of-home advertising, digital channels and social media. The initiative also reinforces Hoka’s positioning as a human-first performance brand aiming to inspire connection, joy and personal growth through movement.
