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Case studies
How sporting goods companies actually compete—case studies dissecting brand strategies, business models, market positioning, digital transformation, and the operational decisions that drive growth and competitive advantage.
Latest case study
How adidas rewired its China business
A 36 percent revenue drop in 2022 forced adidas to reimagine its China model. Three years later, Greater China is its fastest-growing region.
Recent Case Studies
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The news, analysis and competitive signals that matter — curated for industry professionals.
Sign up for freeThe GORE-TEX Brand: From weather protection to environmental protection with innovative solutions
Gore’s new ePE Membrane: Part of the solution
1,400 Nike jobs cut. Management calls it progress.
Tonal ties Star Wars film to fitness push
Athletic footwear loses ground in U.S. survey
Roxy moves into fragrance and body care
World Marathon Championships set for 2030
TPG acquires US college sports commercialization giant
PEAK
Peak – A quiet champion
When the German basketball team was crowned European Champions, the logo gracing its jerseys was neither swoosh nor stripes, but a triangular shape with four letters underneath: P E A K.
REEBOK
The story of Reebok: Can its iconic past drive a new era of success?
Reebok’s journey has been nothing short of tumultuous. We have a look at it
Onitsuka Tiger
Onitsuka Tiger: A masterclass in strategic growth and brand evolution
Onitsuka Tiger’s leap from heritage sports label to luxury lifestyle powerhouse shows how brand focus and DTC strategy drive global growth.
Hoka
Hoka: A Blueprint for Sustainable Growth in the Sports Industry
From Start-Up to Billion-Dollar Brand. Read our exlusive case study about Hoka
Gymshark
Fitness company Gymshark: From online pure-play to omnichannel success
This is how Ben Francis became a billionaire with a niche brand.
Asics 2025
Asics Analysis – A sound brand in a sound company
Asics seems almost unaffected by the current crisis. With the help of Asics documents, we analyze the company’s path to success.
Explore our archive of strategic case studies from previous years
View Case Studies Archive →
Shimano Q1: five takeaways
A 36% operating profit drop despite a top-line beat — and fishing tackle is now carrying more of the load.
NBA in talks with Kalshi and Polymarket
The NBA has entered formal talks with both Kalshi and Polymarket. Sources say a deal before next season is possible.
TPG acquires US college sports commercialization giant
TPG is acquiring Learfield, the commercialization platform serving 1,200 US colleges, in a deal valued at about $2 billion.
Intelligence, analysis and advice for the global sporting goods industry.
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