- Home
- Newsletters & Briefings
- Products
- Corporate & Financial
- Retail
- Marketing
- Consumer
- People & HR
- Events
- Webinars
- Legal
- About Us
- AccountOut
- Search
- More from navigation items
Case studies
How sporting goods companies actually compete—case studies dissecting brand strategies, business models, market positioning, digital transformation, and the operational decisions that drive growth and competitive advantage.
Latest case study
How ASICS built a running platform empire
Seven acquisitions in seven years have made ASICS the world’s largest race registration operator. The financials back the thesis.
Recent Case Studies
SGIE Daily Digest
Stay informed. Stay ahead.
Every weekday in your inbox.
The news, analysis and competitive signals that matter — curated for industry professionals.
Sign up for freeThe GORE-TEX Brand: From weather protection to environmental protection with innovative solutions
Gore’s new ePE Membrane: Part of the solution
How ASICS built a running platform empire
Nike grounds women’s streetwear in sport DNA
Skechers makes its move on performance sport
Ownership group specializing in women’s football acquires new stake
Lidl’s carbon shoe tests limits of value sportswear
On keeps marching: another China flagship
PEAK
Peak – A quiet champion
When the German basketball team was crowned European Champions, the logo gracing its jerseys was neither swoosh nor stripes, but a triangular shape with four letters underneath: P E A K.
REEBOK
The story of Reebok: Can its iconic past drive a new era of success?
Reebok’s journey has been nothing short of tumultuous. We have a look at it
Onitsuka Tiger
Onitsuka Tiger: A masterclass in strategic growth and brand evolution
Onitsuka Tiger’s leap from heritage sports label to luxury lifestyle powerhouse shows how brand focus and DTC strategy drive global growth.
Hoka
Hoka: A Blueprint for Sustainable Growth in the Sports Industry
From Start-Up to Billion-Dollar Brand. Read our exlusive case study about Hoka
Gymshark
Fitness company Gymshark: From online pure-play to omnichannel success
This is how Ben Francis became a billionaire with a niche brand.
Asics 2025
Asics Analysis – A sound brand in a sound company
Asics seems almost unaffected by the current crisis. With the help of Asics documents, we analyze the company’s path to success.
Explore our archive of strategic case studies from previous years
View Case Studies Archive →
GoPro posts loss but eyes comeback
Revenue fell 19% in 2025, but cost discipline and a proprietary AI processor signal GoPro’s bid to reverse its decline.
Wilson’s lululemon saga gets its own website
Lululemon’s founder launches a campaign site as his proxy battle over governance and creative direction enters its most public phase yet.
Ownership group specializing in women’s football acquires new stake
The London-based ownership group Mercury13 now holds clubs in Italy, England and Spain, backed by Avenue Capital’s $1bn+ sports fund.
Intelligence, analysis and advice for the global sporting goods industry.
NEWSLETTERS
BRIEFINGS
The Daily DigestThe Week in Review
Bimonthly roundup
WEBINARS
Webinars live and on-demandTOPICS
Corporate and FinancialRetail and Supply
Marketing
Consumer
People and HR
Events and Trade Shows
Legal
CSR and Sustainability
Technology and AI
China
Athlete economy
MARKET ANALYSIS
Analysis and dataIndustry Scorecards
Reports
Case Studies
SERIES and SPECIALS
Winter Olympics 2026Circular Economy
Impact of Sports
Redefining CSR 2025
SUBSCRIPTIONS
Membership plansFAQs
ASK SGIE AI
For premium subscribersABOUT US
About usNewsroom and Contacts
Media solutions
- COPYRIGHT © EDM PUBLICATIONS GMBH
- Contact us
- FAQS
- Terms and Conditions
- Privacy & Cookies Policy
- Impressum
- Issues
- Topics A-Z