Screenshot 2026-03-10 alle 18.11.52

Case studies

How sporting goods companies actually compete—case studies dissecting brand strategies, business models, market positioning, digital transformation, and the operational decisions that drive growth and competitive advantage.

Latest case study

case study: saucony china

Case study: how Xtep turned Saucony into a profit engine

2026-07-13T20:51:00+01:00By

A $61 million China buyout turned a break-even brand into a fast-growing profit engine

Recent Case Studies

SGIE Daily Digest

Stay informed. Stay ahead.
Every weekday in your inbox.

The news, analysis and competitive signals that matter, curated for industry professionals.

Sign up for free

ANTA

Kyrie Irving x ANTA 43

ANTA Sports: The making of a global multi-brand machine

2026-05-21T16:43:00+01:00By

From a Fujian shoe factory to a global conglomerate: how ANTA built a portfolio that now rivals Nike and adidas, and how it runs it. 

ADIDAS

China adidas

How adidas rewired its China business

2026-03-30T16:22:00+01:00By

 A 36 percent revenue drop in 2022 forced adidas to reimagine its China model. Three years later, Greater China is its fastest-growing region.

PEAK

Bildschirmfoto 2025-09-15 um 14.13.50

Peak – A quiet champion

2025-09-16T05:45:00+01:00By

When the German basketball team was crowned European Champions, the logo gracing its jerseys was neither swoosh nor stripes, but a triangular shape with four letters underneath: P E A K.

REEBOK

Reebok's Nano X5 Training Shoes

The story of Reebok: Can its iconic past drive a new era of success?

2025-01-22T20:42:00+00:00By

Reebok’s journey has been nothing short of tumultuous. We have a look at it

ASICS

case study cover asics

How ASICS built a running platform empire

2026-03-10T20:43:00+00:00By

Seven acquisitions in seven years have made ASICS the world’s largest race registration operator. The financials back the thesis.

VF Corp

Valérie Loh, Linkedin

What VF Corp’s Reinvent fixed, and what it didn’t

2026-05-04T05:00:00+01:00By

Two major divestitures, a complete leadership reset, $1.8 billion in debt cut – and one brand that has yet to turn.

Onitsuka Tiger

Onitsuka Tiger Mexico 66

Onitsuka Tiger: A masterclass in strategic growth and brand evolution

2025-07-31T18:02:00+01:00By

 Onitsuka Tiger’s leap from heritage sports label to luxury lifestyle powerhouse shows how brand focus and DTC strategy drive global growth.

Gymshark

Gymshark store

Fitness company Gymshark: From online pure-play to omnichannel success

2025-04-09T13:34:00+01:00By

This is how Ben Francis became a billionaire with a niche brand.

Asics 2025

ASICS Track Record

Asics Analysis – A sound brand in a sound company

2025-08-03T18:16:00+01:00By

Asics seems almost unaffected by the current crisis. With the help of Asics documents, we analyze the company’s path to success. 

Hoka

S24-FEB-Meet-Hoka-LP-ourImpact-1-EC-0207 (1)

Hoka: A Blueprint for Sustainable Growth in the Sports Industry

2024-11-12T19:11:00+00:00By

From Start-Up to Billion-Dollar Brand. Read our exlusive case study about Hoka

Explore our archive of strategic case studies from previous years

View Case Studies Archive →