Case studies
How sporting goods companies actually compete—case studies dissecting brand strategies, business models, market positioning, digital transformation, and the operational decisions that drive growth and competitive advantage.
Latest case study
Case study: how Xtep turned Saucony into a profit engine
A $61 million China buyout turned a break-even brand into a fast-growing profit engine
Recent Case Studies
SGIE Daily Digest
Stay informed. Stay ahead.
Every weekday in your inbox.
The news, analysis and competitive signals that matter — curated for industry professionals.
Sign up for freeThe GORE-TEX Brand: From weather protection to environmental protection with innovative solutions
Gore’s new ePE Membrane: Part of the solution
Swedish sporting goods sales jump 7.6% in Q2
Klarna launches in-store BNPL at lululemon UK, Germany
Deckers beats on HOKA growth, but shares drop 6%
adidas builds women’s training line on Originals
Nike hit with $7.5m-plus gender pay-bias verdict
Cushioned running becomes 2027’s key battleground
PEAK
Peak – A quiet champion
When the German basketball team was crowned European Champions, the logo gracing its jerseys was neither swoosh nor stripes, but a triangular shape with four letters underneath: P E A K.
REEBOK
The story of Reebok: Can its iconic past drive a new era of success?
Reebok’s journey has been nothing short of tumultuous. We have a look at it
Onitsuka Tiger
Onitsuka Tiger: A masterclass in strategic growth and brand evolution
Onitsuka Tiger’s leap from heritage sports label to luxury lifestyle powerhouse shows how brand focus and DTC strategy drive global growth.
Hoka
Hoka: A Blueprint for Sustainable Growth in the Sports Industry
From Start-Up to Billion-Dollar Brand. Read our exlusive case study about Hoka
Gymshark
Fitness company Gymshark: From online pure-play to omnichannel success
This is how Ben Francis became a billionaire with a niche brand.
Asics 2025
Asics Analysis – A sound brand in a sound company
Asics seems almost unaffected by the current crisis. With the help of Asics documents, we analyze the company’s path to success.
Explore our archive of strategic case studies from previous years
View Case Studies Archive →
Deckers beats on HOKA growth, but shares drop 6%
HOKA revenue grew 7.7% and EPS topped estimates, but investors focused on tariff and margin warnings for the rest of the year.
Boost to come for Brooks after Kerr’s run?
Brooks joins Nike, adidas and HOKA treating record bids as marketing events.
Cushioned running becomes 2027’s key battleground
Evercore ISI sees Nike and On converging on the cushioned-running segment that has driven HOKA’s share gains
Intelligence, analysis and advice for the global sporting goods industry.
TOPICS
Corporate and FinancialRetail and Supply
Marketing
Consumer
People and HR
Events and Trade Shows
Legal
CSR and Sustainability
Technology and AI
Asia-Pacific
Athlete economy
China and APAC
MARKET ANALYSIS
Analysis and dataIndustry Scorecards
Reports
Case Studies
SERIES and SPECIALS
FIFA World Cup 2026Winter Olympics 2026
Circular Economy
Impact of Sports
Redefining CSR 2025
SUBSCRIPTIONS
Membership plansFAQs
ASK SGIE AI
For premium subscribersABOUT US
About usNewsroom and Contacts
Media solutions
- COPYRIGHT © EDM PUBLICATIONS GMBH
- Contact Us
- FAQS
- Terms and Conditions
- Privacy & Cookies Policy
- Impressum
- Issues
- Topics A-Z