Case studies
How sporting goods companies actually compete—case studies dissecting brand strategies, business models, market positioning, digital transformation, and the operational decisions that drive growth and competitive advantage.
Latest case study
ANTA Sports: The making of a global multi-brand machine
From a Fujian shoe factory to a global conglomerate: how ANTA built a portfolio that now rivals Nike and adidas, and how it runs it.
Recent Case Studies
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Sign up for freeThe GORE-TEX Brand: From weather protection to environmental protection with innovative solutions
Gore’s new ePE Membrane: Part of the solution
German sports retail: three models, one outcome still open
Why sports retail is consolidating and fragmenting at once
Peloton acquires Pilates startup Skōp
Gymshark partners with Bratz
Nike, adidas, PUMA: the World Cup brand battle decoded
adidas takes the World Cup to Nordstrom
PEAK
Peak – A quiet champion
When the German basketball team was crowned European Champions, the logo gracing its jerseys was neither swoosh nor stripes, but a triangular shape with four letters underneath: P E A K.
REEBOK
The story of Reebok: Can its iconic past drive a new era of success?
Reebok’s journey has been nothing short of tumultuous. We have a look at it
Onitsuka Tiger
Onitsuka Tiger: A masterclass in strategic growth and brand evolution
Onitsuka Tiger’s leap from heritage sports label to luxury lifestyle powerhouse shows how brand focus and DTC strategy drive global growth.
Hoka
Hoka: A Blueprint for Sustainable Growth in the Sports Industry
From Start-Up to Billion-Dollar Brand. Read our exlusive case study about Hoka
Gymshark
Fitness company Gymshark: From online pure-play to omnichannel success
This is how Ben Francis became a billionaire with a niche brand.
Asics 2025
Asics Analysis – A sound brand in a sound company
Asics seems almost unaffected by the current crisis. With the help of Asics documents, we analyze the company’s path to success.
Explore our archive of strategic case studies from previous years
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ZUMIEZ Q1 2026: Europe outperforms as North America slows
Zumiez’s struggling European business just became its best-performing region — right as the US consumer hit the brakes.
Why sports retail is consolidating and fragmenting at once
Nike reversed its DTC strategy. Gresvig and XXL collapsed. Lululemon, Vuori and Arc’teryx built their own channels. The wholesale model is being rewritten from both ends.
Peloton acquires Pilates startup Skōp
The US connected fitness platform adds form-tracking technology to its R&D function as part of a broader turnaround effort.
Intelligence, analysis and advice for the global sporting goods industry.
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