Re:thinking Business: How the Sporting Goods Industry redefines CSR

Across the industry, companies are learning what it means to balance purpose with politics, ideals with implementation. Sustainability targets, diversity pledges and ethical sourcing have moved from voluntary commitments to public expectations. At the same time, the climate around these topics is changing. Brands face growing political pressure, tighter regulation and consumer fatigue. Some are adjusting their tone, others continue quietly with long-term goals. This SGI Europe special looks at how the Sporting Goods Industry is handling this shift and what it means to act responsibly when the rules keep evolving.