Addressing the global physical inactivity crisis 2024

“The world is off track to meet the WHO target of a 15% relative reduction in the global prevalence of physical inactivity by 2030.” - WFSGI

The Impact of Sports 2024 - It's our time to act

The latest data from the World Health Organization reveals that 31% of adults are physically inactive and are not meeting the recommended levels of physical activity (150 minutes of moderate exercise per week). If this trend continues, global levels of physical inactivity are projected to rise to 35% by 2030 (up from 26% in 2010).

In a joint statement, the World Federation of the Sporting Goods Industry (WFSGI), together with leading sporting goods companies worldwide, commits to urgent action to address this physical inactivity crisis. As a business publication, we normally stand on the sidelines, listening and sorting the most important facts for our readers. In this case, we are not only the audience but also fully support the joint effort of our industry.


Global Inactivity Crisis: Industry response and key data insights

The WFSGI report underscores the dire consequences of physical inactivity on public health and the sporting goods industry. With non-communicable diseases on the rise, reversing this trend requires large-scale societal change and collaboration across sectors, including government, the private sector, and international organizations.

Andy Rubin

WFSGI and sporting goods brands call for urgent and coordinated action to address the global physical activity crisis.

The WFSGI and major sporting goods companies are pledging to raise awareness, support active lifestyles, and leverage major sporting events to combat physical inactivity.

Click here for the full statement


Industry strategies to tackle the crisis

The WFSGI, alongside prominent sporting goods companies, is spearheading initiatives designed to increase physical activity levels worldwide. Recognizing that no single entity can address this issue alone, the industry is calling for coordinated efforts that span across sectors. This includes partnerships with governments, health organizations, and community groups to create environments that encourage active lifestyles.

Emma Zwiebler - WFSGI CEO

WFSGI CEO Emma Zwiebler: “We need to tackle the physical activity crisis by harnessing the power of our industry”


Physical inactivity is on the rise, posing a major threat to public health and the sporting goods industry.

Emma Zwiebler

Decline of physical movement

Global decline of physical movement and how the sporting goods industry can take up this challenge


The global decline in physical activity poses serious health risks, and the sporting goods industry is uniquely positioned to address this challenge through innovative initiatives.

Driven by purpose: Voices of the sports industry

Sport is more than just physical activity; it is a powerful force for positive social change. From promoting inclusion and teamwork to enhancing mental wellbeing, leading brands like Nike, Puma, and Pentland Brands are using their platforms to foster community, support equality, and champion crucial social causes.

17 Pentland

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