The sports-apparel brand Kappa, we learn from Diffusion Sport, has become the technical sponsor of WomanGoal, which describes itself as the “first international platform created to promote women’s soccer” and as specializing in “talent recruitment, training, asset creation and business building for women’s soccer at a global level.”
WomanGoal seeks to burnish the “local and international brand image of women’s soccer clubs, leagues, federations and players,” providing “ad hoc training programs” for them all and scouting players “at no cost for the major women’s soccer leagues.” As it also says, it advises and professionalizes – and does so through four divisions: WG_Sports Management, WG_Studio, WG_Agency and WG_Academy.
The company operates within the Youth Sports Foundation and Universo Mujer III, two programs run by the Spanish government’s Superior Council of Sports.
It also forms part of T3N Sport & Investment, a Spanish firm that is, in turn, behind a ESC LaLiga & NBA. This is a kind of training ground and school situated about 20 minutes outside Madrid, in Villaviciosa de Odón, and devoted to the “personal and professional development” of athletes. As the name suggests, it enjoys the support of both LaLiga and the NBA.
