Brands

Women’s football is all the rage – here’s why (and how) brands should get on board

By 2025-07-02T10:56:00

The Intersport x Adidas campaign features the Spanish player Rachele Sartirani.

Source: Intersport / Adidas

With unprecedented attendance, surging digital engagement and a fanbase that values purpose over hype, women’s football is no longer playing second fiddle. Savvy brands are seizing the moment. 

 

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