Corporate and M&A

Nautilus Inc. relaunches BowFlex

2023-08-01T07:57:00

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Washington-based fitness company Nautilus, Inc. has unveiled a refresh of its iconic BowFlex brand of fitness training equipment, introducing a new identity, visual design, updated logo, philosophy and messaging to revitalize the brand. The redesigned brand will appear across all BowFlex marketing channels, including BowFlex.com. New products with additional designs ...

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