Back in 1991, when global environmental issues were just starting to attract attention, Mizuno launched its own global environmental conservation initiative, the Crew21 Project. The company is now committing to strengthening and expanding its existing program. To that end, from 2021 Mizuno will focus on three key areas of sustainability: Environmental Conservation, Physical and Mental Health through Sport, and Respect for Humanity.
In the area of Environmental Conservation, Mizuno’s target is to become carbon-neutral by 2050. Corporate activities will cut their greenhouse gas (GHG) emissions. In addition, the company will strengthen its efforts to use renewable energy in its manufacturing processes, while making more responsible use of water, waste reduction, and the use of recycled plastics and plant-derived materials.
In the area of Physical and Mental Health through Sports, Mizuno intends to make new efforts to improve the athletic ability and physical strength of children, to promote healthy life expectancy through sport, and to support the organization of local sports activities.
Already in 2015, the company introduced the Mizuno Hexathlon, a proprietary exercise program for children in Vietnam. A cumulative total of 320,000 children have been supported by the program between December 2015 and March 2021. Mizuno is aiming to offer all of Vietnam’s elementary school students (around 7.2 million) this possibility. Also in the area of Physical and Mental Health through Sports, Mizuno has been donating a portion of its sales of special edition shoes in Australia to the National Breast Cancer Foundation (Australia) since 2020. Donations are used to raise awareness of breast cancer and to fund research in this important area.
Finally, regarding the Respect for Humanity objective, Mizuno has established a Mizuno Code of Conduct for Suppliers based on international practices. The company also supports the participation of people with disabilities in sports through the development and provision of sports equipment for athletes with disabilities, whether as individual athletes or as a team.
