Decathlon has introduced a tool to help online customers select a size for the garments they order. Although there have been no official announcements from the company, its global Chief Digital Officer, Jerome Dubreuil, has described the tool in a LinkedIn post – as Retail Technology Innovation Hub has discovered.
According to Dubreuil, the tool is operating in 25 countries and uses “68,600,000 measurements gathered from 11 touch points and 7,150,000 members across 71 countries” to make its recommendations. He also says that, without the tool, Decathlon’s e-commerce conversion rate declines by 3.5 percent. The tool in turn reduces returns, which “helps us cut down on our carbon footprint.”
The tool is for now limited to women’s tops (customers should look for a “try-on” button), but an extension is planned in late 2023 to men’s and other women’s apparel. “The feature enables you to see the garment on a diverse range of models, from size XXS to 4XL, covering different skin tones, body shapes, and hair types,” Dubreuil writes.
