The Finnish lifestyle design company Marimekko is launching a digital, community-driven marketplace for vintage and second-hand goods, called Marimekko Pre-loved. The launch is scheduled for Aug. 25. The platform is built in collaboration with the resale technology specialist Archive. To celebrate the launch, Marimekko will release a special selection of vintage dresses spanning from the 1960s to the 2000s from its archive, to be sold on the platform. At first, Pre-loved will only be available in the brand’s home market of Finland, but the company plans to extend it to other markets in the near future. In addition to peer-to-peer sales, Pre-loved enables independent B2C vendors to sell their Marimekko second-hand goods in one marketplace. Joining and listing items on the digital Marimekko Pre-loved platform will be free of charge. Sellers can either directly redeem their earnings in cash or exchange them for a gift voucher to be used on www.marimekko.com.
