Around 5 billion people, namely 84 percent of the potential global audience, followed the Olympic Games Paris 2024, according to independent research that was carried out on behalf of the International Olympic Committee (IOC). It means that more than half of the world’s population followed the Olympic athletes and the Paris Games.
Digital platforms attracted record attention, with an estimated 412 billion engagements from 270 million posts across social media platforms. This represents a 290 percent increase from the previous edition of the Games.
There was a 25 percent growth in the amount of coverage watched, with 28.7 billion hours of footage viewed around the world on Media Rights-Holders (MRH) platforms. In France, the home market, 95 percent of the potential audience watched an average of 24 hours of coverage of the Games. Globally, there were 13 times more social media engagements on MRH handles than for the previous edition of the event. Around 70 percent of the global audience watched the Olympics on both television and digital platforms.
Regarding consumers, 78 percent of those surveyed argued that the Olympic Games are especially important in a divided world. Three out of four also said that the IOC was successful in “bringing the world together in peaceful competition.” Seven out of ten people called Paris 2024 a “success” and thought that the Games would leave a positive legacy.
Among athletes, around 95 percent rated their overall experience positively (either “good” or “satisfactory”). For 91 percent of athletes, “competing at the biggest multi-sport event on earth” was a top motivation for participating at the Olympic Games Paris 2024, followed by “representing my country” at 90 percent.
These figures and other meaningful indicators can be found in the Paris 2024 Audience & Insight Reports, presented to the IOC’s Executive Board at a meeting held in Lausanne earlier this month.
