Financial

Adidas’ bumpy year showing some signs of smoothing out

By 2023-08-04T05:54:00

Adidas_Logo_3_2

While still facing hurdles in its recovery and path to profitability in 2025, Adidas began to show some positive developments in Q2 that included improved sell-throughs for some products and a €400 million boost from the sale of surplus Yeezy shoes that will reduce the group’s expected FY23 loss.

You’ve read your 2 free articles this month

Register  a free account or login  to unlock 3 more articles each week

SIGN-IN if you are already a subscriber of SGI Europe.

Gated access promo

Register today and unlock 3 more articles each week

See what industry leaders read every day:

  • Curated industry intelligence  you won’t find anywhere else—selected from 500+ sources
  • Exclusive interviews, case studies, and consumer insights  on emerging markets and trends
  • Expert analysis  on corporate moves, financials, retail trends, regulation, and innovation
  • The Daily Digest —essential sporting goods news delivered every morning

Register for free

Already a subscriber? Sign in

Ready for unlimited coverage?

Upgrade to Professional or Premium for unlimited access to exclusive reports,
C-suite interviews, market analysis, and industry-wide research—with team licensing included.

Compare subscription plans

Already registered? Sign in here