After teasing her return in March this year, Rihanna and Puma have launched their newest collaboration. With the singer now the Creative Director of Fenty x Puma, a new sneaker from the footwear franchise was unveiled today.
The Fenty x Puma Avanti is a mix of two Puma icons, blending the leather design of the King football boot (worn by icons like Eusebio, Pelé and Maradona) with the outsole of the heritage running shoe, Easy Rider.
“I wanted to bring something iconic from the archives to the street, and the late great Pelé made the Avanti shoe so iconic,” said Rihanna. In what is a multi-year partnership, this is the first of several product launches in the pipeline.
The shoe features soft vintage leather, a fold-over tongue with a debossed and printed gold-foil Fenty and Puma logo. A black and white version is complemented with laser-etched logos and leather chrome details. The Avanti is also being offered as a unisex shoe for both adults and kids.
Rihanna first signed a multi-year partnership with Puma in 2014 to become a global ambassador for Women’s Training and serve as a Creative Director. Her most recent collection for Puma was released in 2017. The Puma x Fenty collaboration took the Puma brand to the New York Fashion Week catwalk for several seasons.
The Fenty x Puma Avanti is available worldwide on Puma.com and at select retailers beginning Sept. 15, 2023, at 10 am EST. A second Avanti drop will follow this fall.
