U.S. action sports brand Hurley is currently reporting sales growth of more than 50 percent through September 2022. The year kicked off for the brand, which was acquired by Bluestar Alliance from Nike in 2019, with the Hurley Pro Sunset Beach, the first competition it has sponsored in nearly three years. Contributing to Hurley’s recent business successes, the brand expanded its retail presence domestically to forty stores and 50 globally and expanded into the Snow and Skate categories. As a result, in 2023, Hurley now plans to open 10 more new stores around the world and introduce new athletes such as X-Games freestyle silver medalist Zak Hale.
“[2022] was an amazing year, with all our new signees making the dreaded WSL CT mid-year cut (reduction from 36/24) and all having great successes,” commented Brett Simpson, director of sports marketing at Hurley. “The Hurley organization’s 2022 accomplishments included the launch of the Hurley Surf Club, victories by its world-class athletes, including 2022 WSL World Champion Filipe Toledo and 2022 Rookie of the Year Gabriela Bryan, among other milestones.”
“At the time of acquisition, we were excited to engage with Hurley’s core surf market and expand globally,” said COO and co-founder of Bluestar Alliance, Ralph Gindi. „Our success in 2022 reflects that continued commitment to action sports, and as we look to the future, we plan to remain to the codes of the brand, no matter the market we enter.”
