Spain’s LaLiga has announced its first-ever official online store with digital sports platform and licensed sports merchandise giant Fanatics, as part of a wide-reaching omnichannel retail and production partnership. The official LaLigaStore will launch globally this summer, ahead of the start of the new football season. Fans will be able to find a wide selection of officially licensed jerseys, training apparel and accessories from LaLiga as well as many of the league’s leading teams. The offering will expand over time to include clubs from both LaLiga divisions, making it the largest assortment of LaLiga fan merchandise ever assembled. In addition, US-based Fanatics will become a master licensee for LaLiga consumer goods, leveraging its global infrastructure and in-house production capabilities to develop and distribute a range of high-end apparel for the store’s launch.
The long-term deal is Fanatics’ first league-wide partnership in European football and brings the model used to great success by major US sports leagues to Spanish football fans around the world. The far-reaching partnership includes e-commerce, licensing, product manufacturing and event retail, as well as the opportunity to open an official LaLiga retail store on the street.
Matthew Primack, Senior Vice President of International Business Affairs and Development at Fanatics, commented: “This launch marks a major milestone for Fanatics with LaLiga becoming our first European football league partnership. We are confident that what we will be offering fans, alongside LaLiga, will break new ground by bringing existing fans to the home of the league and global fans to an official collective destination.”
The official LaLigaStore was developed using Fanatics’ Cloud Commerce Platform (CCP), which is used by more than 900 of the world’s most well-known and successful sports organizations, including Manchester United, Chelsea, Paris Saint-Germain, Atletico Madrid, FA, UEFA, French Football Federation, NFL, NBA, NHL and Formula 1.
