Market Analysis & Data

Executive Survey: Sports and outdoor brands are pushing DTC

2020-08-13T13:08:00

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While experiencing generally lower orders from retailers, primarily because of the coronavirus outbreak, more than two-thirds of sports and outdoor brands responding to our survey intend to further develop their own direct-to-consumer (DTC) operations, relying more on their own websites than on those of third-party e-tailers.

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