Market Analysis

Is Korea the new driver of golf?

2022-04-13T15:40:00

mick-de-paola-LUPJoR3OfEg-unsplash

Source: Mick De Paola on Unsplash

The head of Sports Marketing Surveys for Asia, Eric Lynge, writes in a recent column that Korea will be “the next driver in global golf.” For one thing, the rise in domestic demand is “hard to miss.” Golf has become prominent in fashion and advertising. In addition to the PGA ...

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