Product & Marketing

Lululemon’s “Further” looks to meet needs of female endurance athletes

2023-05-25T10:08:00

2023_Lululemon FURTHER_Run_Group_Studio

Lululemon’s new “Further” initiative, announced this week, is set to include product launches and events celebrating human possibility and how far women can go when they’re supported with resources and product innovations. To mark the launch, Lululemon released its first-ever road-to-trail running shoe, Blissfeel Trail, a continuation of the brand’s ...

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