Peloton, the National Basketball Association (NBA) and the Women’s National Basketball Association (WNBA) have announced a multi-year partnership that will make Peloton the official fitness partner of the two associations. Through the collaboration, NBA League Pass, the league’s premium live game subscription service, will be available on compatible Peloton devices in the fitness platform’s new Entertainment Hub, which will launch during the 2023-24 NBA season.
As part of the partnership, the brands will work together to create special access, offers and experiences for Peloton members and fans. For example, Peloton will develop NBA- and WNBA-themed courses during each of the two leagues’ respective seasons that relate to the brand’s various fitness modalities. The WNBA and Peloton will work together on initiatives focused on the WNBA as the league approaches its 2024 season, which will be announced at a later date.
With the upcoming integration of NBA League Pass into the new entertainment section on compatible tablets of Peloton’s connected fitness hardware, including Bike/Bike+, Tread/Tread+ and Row, fans will be able to stream games live and on-demand for the first time. Peloton members with an NBA League Pass subscription will have access to live and on-demand NBA games and content during practice. NBA League Pass integration will go into effect during the 2023-24 NBA season. Updates on the launch date will be posted via Peloton and NBA social channels in the coming weeks.
The collaboration builds upon the fan-favorite Peloton NBA Finals Full Body Strength and Two for One Cycling classes, hosted in June. Throughout the course of the upcoming NBA season, Peloton will create unique fitness content and custom co-branded programming for Peloton Members and NBA fans.
