Puma has announced a new collaboration with US upcycler Andrew Burgess and his brand Vivid Visions, launching an experimental, one-of-a-kind capsule collection. Vivid Visions was founded on repurposing old textiles to create unique designs that have been endorsed and featured by NBA icons (Jayson Tatum) and US rappers (A Boogie Wit Da Hoodie).
Working closely with Puma, Burgess has created five designs, all made entirely from the sportswear brand’s recycled Re:Fibre polyester fabric. Shot with models at London’s iconic York Hall Leisure Centre, futuristic fashion design was combined with retro sports nostalgia.
Burgess is known for his talent in repurposing unwanted and damaged clothing. The inspiration for the collaboration came to him during a visit to Puma’s factory partners in Turkey. There, he saw first-hand the progress Puma has made in spreading circular textile technologies and made his own customized Re:Fibre fabric from recycled polyester garments. “Seeing the innovation, research, machinery, sustainable practices and production that goes into crafting Re:Fibre fabric was eye-opening,” he said. “When I think of garment production, I think of the final sewing stage where the fabric comes together to make the finished product, as that’s typically my upcycling process. But learning exactly what goes into breaking down old textiles - that would potentially have otherwise gone to landfill - before they become something new was super interesting.”
This fashion experiment is the result of the ongoing collaboration between Puma and Burgess, who is already part of Puma’s Voices of A Re:Generation, an initiative that aims to improve transparency and better communicate the brand’s sustainability efforts.
The Puma x Vivid Visions special collection is the final chapter in Burgess’ Thread the Loop creative social content series in collaboration with Puma.
