Puma’s Head of Sustainability Stefan Seidel has said that meeting new European Union requirements for corporate reporting on sustainability is a challenge, according to Reuters. Speaking at the Reuters Impact conference in London during the panel discussion, “Collecting consistent, comparable and quality data,” Seidel is quoted as saying: “We are nowhere near being able to fulfill the requirements of CSRD,” ahead of what he called an “avalanche” of regulation in Europe and the bloc’s Corporate Sustainability Reporting Directive. Seidel is further quoted as saying this was despite Puma reporting on sustainability for 20 years: “So I think it’s maybe a bit over the top.”
In a bid to be more accessible to a wider audience, including Gen Z, Puma published its 2022 Sustainability Report as a podcast series this year. The Re:Gen Reports Podcast features representatives of the next generation from six countries. Created to eliminate the barriers of traditional sustainability language, the series was a direct result of feedback Puma received at last year’s Conference of the People, and featured next-generation thinkers from six countries as well as a final episode featuring Puma’s Chief Sourcing Officer, Anne-Laure Descours.
Puma says it has been able to reduce its CO2 emissions from materials by 32 percent since 2017. Overall, CO2 emissions have been reduced by 7 percent (including renewable energy certificates), despite significant sales growth.
In July, Puma announced it was on track to achieve its full-year outlook after Q2.
