Swedish protection and eyewear specialist POC has launched a flagship direct-to-consumer online store localized for sales in various global markets. With the new offering, the brand aims to provide a fully-informative, comprehensive and seamless customer experience across all touchpoints, in addition to its network of wholesale partners worldwide, which ranges from general and specialist sports, cycling and winter sports dealers to international retailers.
POC chose the Centra fashion and e-commerce lifestyle platform to support the transition because of its ability to scale quickly across multiple markets and serve POC’s global market through one website and centralized system. Working with digital product agency Umain, based in Stockholm, which developed the front end of the website, the new flagship website Poc.com was launched in June 2024, serving 35 countries in four languages and supporting 13 currencies.
Stockholm-based Centra’s out-of-the-box Product Information Management (PIM) enables POC to transform its diverse technical product data into localized, up-to-date product information. This allows the brand to market products for different seasons in the northern and southern hemispheres while eliminating many manual processes associated with product data and digital asset management.
Centra’s composable configuration also allows POC to grow rapidly and easily integrate new technologies and website features as the business evolves. At the same time, the simple pricing structure, which is based on the number of orders rather than a percentage of the total amount at checkout and includes all platform updates, support and maintenance, helps reduce POC’s total cost of ownership.
