Sports Marketing Surveys (Sms), in conjunction with Women & Golf Magazine, has announced the forthcoming release of a study into British golfers which shows that male golfers could be a key stimulus in increasing women's participation in the sport. According to the study, commissioned by the magazine, the top reason for female golfers to initially take up the game is the fact that their husband or partner already plays golf. The study also shows, however, that more than three quarters of the male golfers who have a wife or partner say his companion does not play golf, meaning there is still great potential for the golf industry to grow the game. More than half of the men who have sons say that their son(s) play golf, while just 12 percent of men who have daughters say that their daughter(s) play. The survey involved around 3,000 core golfers and was carried out during the summer and autumn of 2014. The report will be on sale on Feb. 6 and will be featured in the March/April issue of Women & Golf Magazine.

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