- Home
- Newsletters & Briefings
- Products
- Corporate & Financial
- Retail
- Marketing
- Consumer
- People & HR
- Events
- Legal
- About Us
- AccountOut
- Search
- More from navigation items
The Adidas Group has denied a report by the BBC earlier this month that it intends to put a premature end to its contract as an official partner of the International Athletics Federation (IAAF), describing it as inaccurate. Media reports claimed that Adidas wanted to end the eleven-year contract, which ...
Register a free account or login to unlock 3 more articles each week
SIGN-IN if you are already a subscriber of SGI Europe.

Already a subscriber? Sign in
Ready for unlimited coverage?
Upgrade to Professional or Premium for unlimited access to exclusive reports,
C-suite interviews, market analysis, and industry-wide research—with team licensing included.
Already registered? Sign in here