Connected fitness company Peloton and social media short video platform TikTok have announced an exclusive partnership to bring Peloton’s workout content to the TikTok community. The result is a new fitness hub on TikTok called #TikTokFitness, where Peloton will create its own co-branded hub with customized Peloton content: #TikTokFitness Powered by Peloton.
The collaboration marks the first time Peloton produces customized social content for a partner outside of Peloton’s own channels. Content will include select Peloton live classes with and without equipment, original instructor series, ongoing partnerships with creators, Peloton class clips and celebrity collaborations, all accessible via the hashtag #TikTokFitness and curated on the Peloton hub.
With 1 billion active TikTok users worldwide, #TikTokFitness has the potential to inspire and positively impact wellness content in a new and creative way. Peloton’s recent Anyone. Anytime. Anywhere. – which will significantly shape the look and feel of the Peloton hub – will be authentically integrated into the curated content hub, emphasizing the brand’s commitment to making fitness more accessible.
The #TikTokFitness Powered by Peloton hub will be available in the US, UK and Canada.
