100%, a brand of motorcross eyewear based in California that is branching out into cycling, has hired Mike Wilson as marketing manager, a newly-created position. Wilson has more than 20 years of experience in go-to-market strategies and brand management. Most recently, he served as a marketing and public relations agent for Look Cycles and Corima Wheels. Prior to that, he worked at Mavic and Suunto, two brands belonging to Amer Sports, as North American brand manager.

Topics